| Başlık | Unbreakable Rainbow |
| Haftanın | 180heartbeats + JvM |
| Kampanya | Unbreakable Rainbow |
| Reklamcı | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marka | Ben & Jerry's |
| İlk Yayınlanma Tarihi | 2018 / 6 |
| Sektör | Human Rights |
| hikaye | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Medya Türü | Ambient |
| Yaratıcı Yönetmen | Mikołaj Sadowski |
| Yaratıcı Yönetmen | Martin Winther |
| Sanat Yönetmeni | Pablo Dominguez Agregan |
| Reklam Yazarı | Mateusz Gaca |
| Tasarımcı | Marek Kaleta |
| Müşteri Direktörü | Łukasz Deoniziak |
| Müşteri Temsilcisi | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Yönetici Direktör | Marcin Gaworski |
| Yönetici Direktör | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotoğrafçı | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
More Work
SEE ALLThe Unbreakable Rainbow
- MARKA:
- Ben & Jerry's
- HAFTANIN:
- 180heartbeats + JvM