Europride - "The voice of change"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

4656

Başlık	The voice of change
Brief	The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Haftanın	Åkestam Holst /NoA
Kampanya	The Voice Of Change
Reklamcı	Europride
Marka	Europride
Posted	Şubat 2018
Sektör	Trade Shows, Events & Festivals
hikaye	In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Medya Türü	Case Study
Süre	85 seconds
Prodüksiyon Şirketi	Flickorna Larsson
Yaratıcı Yönetmen	Magnus Jakobsson
Reklam Yazarı	Stephanie Moradi
Sanat Yönetmeni	Eva Wallmark
Prodüksiyon Şirketi Prodüktör	Daniel Kilgren
Prodüksiyon Şirketi Prodüktör	Karolina Kilgren
Prodüksiyon Şirketi Prodüktör	Olle Eronn
Strateji Planlama	Karl Wikström
Müşteri Temsilcisi	Michaela Winckler
PR	Ida Persson