| Başlık | Made of Defeat – A Photographic Tale. 1 |
| Brief | In 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat. |
| Haftanın | HeimatTBWA\ |
| Kampanya | Free Democrats Made of Defeat – A Photographic Tale. |
| Reklamcı | Free Democratic Party |
| Marka | Free Democratic Party |
| Posted | Kasım 2018 |
| Sektör | Government & Other Authorities |
| hikaye | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
| Medya Türü | |
| Yaratıcı Yönetmen | Matthias Storath |
| Reklam Yazarı | Felix Brockmeyer |
| Reklam Yazarı | Sebastian Stumpf |
| Reklam Yazarı | Berthold Brodowski |
| Sanat Yönetmeni | Felix Steiner |
| Sanat Yönetmeni | Esra Gülmen |
| Fotoğrafçı | Daniel Rosenthal |
| Ajans Prodüktörü | Charlotte Kühn |
| Grafik Tasarım | Martin Glöckner |
| Grafik Tasarım | Tim Krieger |
| Grafik Tasarım | Oliver Kindermann |
| Grafik Tasarım | Bogdan Rackow |
| Yaratıcı Ajans Başkanı | Guido Heffels |
| Yaratıcı Ajans Başkanı | Matthias Storath |
| Strateji Planlamacı | Andreas Mengele |
| Editör | Jonas Schubert |
| Editör | Marco Thau |
| Editör | Jan Lagowski |
| Social Media Manager | Sven Goldbach |
More Work
SEE ALLMade of Defeat – A Photographic Tale.
- MARKA:
- Free Democratic Party
- HAFTANIN:
- HeimatTBWA\
Made of Defeat – A Photographic Tale.
- MARKA:
- Free Democratic Party
- HAFTANIN:
- HeimatTBWA\
Made of Defeat 4
- MARKA:
- Free Democratic Party
- HAFTANIN:
- HeimatTBWA\
Made of Defeat – A Photographic Tale. 3
- MARKA:
- Free Democratic Party
- HAFTANIN:
- HeimatTBWA\
Made of Defeat - A Photographic Tale 2
- MARKA:
- Free Democratic Party
- HAFTANIN:
- HeimatTBWA\