| Başlık | Unboxing Sneak Attack |
| Haftanın | Periscope |
| Kampanya | Unboxing Sneak Attack |
| Reklamcı | Ferrara Candy Company |
| Marka | Trolli |
| İlk Yayınlanma Tarihi | 2017 |
| Sektör | Candies |
| felsefe | In an effort to tap into the sneaker-obsessed market for the launch of Trolli's new Sour Brite Sneaks product, we put our own spin on the unboxing phenomenon. We know that sneakerheads are as obsessed with the box as the kicks, making unboxing from start to finish a video worth watching. The question was, how do we infuse Trolli’s weirdly awesome brand essence into these unboxing influencer partnerships? Enter: Sneak Attack. Trolli trolled well-known unboxers Brad Hall and Jacques Slade with a package design unlike any other sneaker, burying our gummi pair under layers of suspense to turn a shoebox into a must-watch social stunt. - 2 Sneaker gods trolled by Trolli to launch Sour Brite Sneaks - 605,107 Video views from the sneaker-obsessed - 687,000 Engagements and "must-cop" kudos from followers |
| Medya Türü | Social Media |
| Süre | |
| Influencer Manager | Brad Hall |
| Influencer Manager | Jacques Slade |
| Müşteri Temsilcisi | Elizabeth Dutcher |
| Strateji Planlamacı | Maggie Summers |
| Strateji Planlamacı | Olivia Bohringer |
| Yaratıcı Ajans Başkanı | peter nicholson |
| Grup Yaratıcı Direktörü | Rob Peichel |
| Yaratıcı Yönetmen | Dustin Joyce |
| Yaratıcı Ekip | David Hahn |
| Yaratıcı Ekip | Bridget Jewell |
| Reklam Yazarı | Matt Klugman |
| Reklam Yazarı | Michael Collins |
| Sanat Yönetmeni | Jade Bayonet |
| Ajans Prodüktörü | Martha Hedstrom |
| Ajans Prodüktörü | Sara Londo |
| Social Media Strategist | Taylor Lovaas |
| Proje Sorumlusu | Jenna Wade |
| Lead Animator | Ben Hall |