Başlık | #LetWhatsInsideOut |
Haftanın | Havas London |
Kampanya | Care Sewn In |
Reklamcı | Campaign Against Living Miserably (CALM) |
Marka | CALM |
İlk Yayınlanma Tarihi | 2019 / 10 |
Sektör | Charities, Foundations, Volunteers |
felsefe | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
Medya Türü | Television |
Süre | |
Post Prodüksiyon | Big Buoy |
Reklam Sorumlusu | Ben Hawley |
Reklam Sorumlusu | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
Yaratıcı Ekip | Aaron Howard |
Yaratıcı Ekip | Matt Swinburne |
Yaratıcı Ekip | Owen Hunter Jenkins |
Yaratıcı Ekip | Brodie King |
Yaratıcı Ekip | John Ogunmuyiwa |
Tasarımcı | Lorenzo Fruzza |
Tasarımcı | Ciaron Fitzpatrick |
Müşteri Direktörü | Alex Lindblom-Smith |
Müşteri Direktörü | Sophie Fletcher |
Müşteri Temsilcisi | Hannah Thomas |
Strategist | Ned Hodge |
Strategist | Kerrie Boyes |
Ajans Prodüktörü | Dominique Strouthos |
Prodüksiyon Şirketi | UNIT9 Films |
Prodüksiyon Sorumlusu | Jenna le Noury |
Prodüksiyon Şirketi Prodüktör | Andrew Davies |
Prodüksiyon Sorumlusu | Lana Salfiti |
Yönetmen | John Ogunmuyiwa |
Görüntü Yönetmeni | Adam Barnett |
Editing Şirketi | Big Chop |
Editör | Marika Shatova |
Renkçi | Jonny Tully |
VFX Artist | Eileen Chan |
Ses | Tadeu Jungle |
Ses Mühendisi | Alex Wilson-Thame |