| Başlık | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Haftanın | Jung von Matt AG |
| Kampanya | Kwittfluencer |
| Reklamcı | Sparkasse – public Bank of Germany |
| Marka | kwitt |
| Posted | Kasım 2018 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
| Medya Türü | İnteraktif |
| Yaratıcı Yönetmen | Johannes Hicks |
| Yaratıcı Yönetmen | Frances Rohde |
| Yaratıcı Yönetmen | Evilda Nikander |
| Reklam Yazarı | Anne-Marie Brandner |
| Reklam Yazarı | Benjamin Baum |
| Sanat Yönetmeni | Franziska Krüger |
| Sanat Yönetmeni | Sarah Dornieden |
| Sanat Yönetmeni | Angela Järmann |
| Fotoğrafçı | Hans Starck |
| Yaratıcı Yönetmen | Till Eckel |
| Yönetici Direktör | Sven Rebholz |
| Görüntü Yönetmeni | Tobias Koppe |
| Client Services Director | Alexandra Backhaus |
| Proje Sorumlusu | Carolin Spahn |
| Concept Creative | Ole Nagatis |
| Social media consultant | Paul Sackmann |
| Social Media Manager | Björn Trakowsky |