Simon Goodall

I am a strategist with a proven ability to translate new thinking and insight into award-winning work for some of the world’s biggest brands.

I jointly run the global MullenLowe Open network along with my business partner Anthony Hopper. We help brands do remarkable things in the space where data, creativity and curiosity collide.

Previously, I have helped to pioneer the Shopper Marketing approach in UK and Europe and I believe that a deep understanding of buying behaviour should be at the heart of all brand ideas and experiences. I have been part of agency leadership teams since 2004 and have demonstrated an ability to drive growth, inspire teams and develop talent.

Specialties: customer engagement, shopper marketing, eCommerce, activation, shopper insight, one-to-one marketing, integrated brand communication, CRM, performance marketing, loyalty, data strategy, organisational change, leadership