| Başlık | Mojang Studios - The Power of Play |
| Haftanın | Bold (Noa) |
| Kampanya | The Power of Play |
| Reklamcı | Mojang Studios |
| Marka | Minecraft |
| Posted | Temmuz 2021 |
| Sektör | Computer Software & Multimedia Productions |
| hikaye | In the gaming industry, there is fierce competition over the best talents, gamers, and followers. Mojang Studios needed a new identity that reflected the company’s soul, that would strengthen their employer branding both internally and externally, for years to come. The new brand identity captures the playful nature of Mojang Studios. A key element is a group of unique building blocks which we call the Mojangs. These quirky little gizmos are used throughout the brand identity in many ways; from small glyphs in the typeface to big graphics and animated 3D objects. The new identity also includes sound and music design. An immersive experience on all platforms. |
| Medya Türü | Corporate/Brand Identity |
| Süre | |
| Tasarım Şirketi | Mojang Studios |
| Prodüksiyon Şirketi | Bkry Noa |
| Design Director | Michael Laning |
| Design Director | Eva Elgström / Aggerborg |
| Design Director | Yun Yu |
| Motion Designer | Martin Klint |
| Motion Designer | Kristian Bjureby |
| Senior Designer | Carl-Johan Nordin |
| Tasarımcı | Whitney Macaluso |
| Tasarımcı | Ivo Rubboli |
| Audio Creative | Joar Lenz |
| Senior Brand Producer | Jenny Ahnell |
| Yaratıcı Yönetmen | Markus Toivonen |
| Yaratıcı Yönetmen | Oliver Helfrich |
| Sanat Yönetmeni | Wiktor Persson |
| Chief Storyteller | Lydia Winters |
| Head of Creative Communications | Thomas Wiborgh |
| Director of Sound | Samuel Åberg |
| Ses Tasarım Şirketi | Redpipe Studios |
| Müşteri Temsilcisi | Carina Lockhart |
| Müşteri Temsilcisi | Lova Henriksson |
| Yaratıcı Ajans Başkanı | Oskar Lubeck |
| Chief Growth Officer | Michael Olaye |
| Client Director | Harry Elonen |
| Senior Account Manager | Tina Thornander |