Victor Petri
Activation Strategy at Robert/Boisen & Like-minded A/S
København, Denmark
BaşlıkThe Unignorable Bill
BriefWe created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge.
Haftanın
Kampanya The Unignorable Bill
Reklamcı Coop
Marka Coop
PostedOcak 2019
Sektör Department Stores, Supermarkets
hikaye A people-driven campaign for a chemical-free future aimed directly at the politicians in charge.By targeting the few that could actually change the law, we managed to make a difference for everyone of us.
Medya Türü Case Study
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Strategist
Müşteri Temsilcisi
Müşteri Temsilcisi
Digital
Digital
Prodüksiyon Şirketi
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi Prodüktör
Editör
Ses Tasarım Şirketi
Editör

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