Priya Patel

Priya Patel

Principal Consultant at Ebiquity PLC
London, United Kingdom

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Experienced Consulting Practice Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Business Planning, Media Buying, Trading, and Key Account Development. Strong media and communication professional with a Graduate Diploma focused in Commerce from University of New South Wales.

Sector Experience

Positions

Principal Consultant
London, United Kingdom
January 2018 - Present (2 yıl 7 ay)
TNL Digital Activation Manager
Camelot
United Kingdom
April 2016 - August 2017 (1 yıl 4 ay)
FY 16/17:
- Lead all paid media strategies for all brand, winners & good causes content
- Lead the overall strategy, planning and execution all internal and external digital elements for the Award Winning Rio #iAmTeamGB Olympics Campaign.

Highlights include:
- #1 Ranking across Twitter during the Rio Olympics: most # mentions than any other brand
- Increase in brand positivity (> +5 pts)
- The Marketing Society Excellence Awards - Brand Campaign, Marketing Innovation
- The International Olympic Committee's Sport Beyond Border's Award
- The UK Sponsorship Awards - Participation Event of the Year
- Chartered Institute of Marketing Excellence Awards - Integrated Campaign, Marketing Partnership
- Communicator Awards - Best branded social campaign
UK Sponsorship Awards 2017:
- Award Winning Campaign: Harnessing the power of the crowd – most effective use of mass participation
- Highly commended: Olympics sponsorship
- 460% uplift in average engagement across the @TNLUK channel
- 99.9% positivity metrics
- 51% of personalised responses were retweeted - even reposted onto Facebook
- Launch of innovative technology
- Industry recognition for Camelot's digital work during the Rio Olympics
- Introducing new suppliers to the business

FY17/18
- Lead the Digital winners strategy and vision for digital (paid media, social media, CRM and content) including:
- Developing the overall content development approach
- Developing and leading the execution of the Paid Media Approach
- Gaining stakeholder approach over new vision
- Defining resource and management of new approach
Dentsu Aegis Network
Digital Strategist
United Kingdom
November 2013 - March 2016 (2 yıl 4 ay)
CLIENTS:
• Client Group includes: Hitachi, Burberry, Tommy Hilfiger, Christie's, Calvin Klein, Pernod Ricard and Western Union
o Develop digital media strategies and innovative media solutions for clients
 Plan and manage the implementation of the projects with various partners (Facebook, Apple, Snapchat, Start Up’s etc.)
o Sourcing innovative technical solutions to match to our clients business challenges
 Understanding how trends impact media choices for consumers
 Evaluating emerging technology opportunities
o Analyse & report consumer habits to generate media recommendations
NEW BUSINESS OPPORTUNITIES:
• Working in large groups on New Business Opportunities
o Business Pitches
o Other Revenue stream opportunities: Currently working with the other operating business to develop technical solutions for our clients
INNOVATION & KNOWLEDGE SHARING:
• Developing Trends documents for clients or internal use across a variety of categories these include: Luxury, Beauty, Fashion, C Suites & UHNWI’s, Retail, Mobile, Video, OOH, TV
• Working within the Vizeum Global Innovation Community to ensure we're sharing and collaborating on multi-market projects
• Regularly investigating new technology start up’s to find new and emerging media to bring to our clients
• Training junior members of staff in all areas of digital advertising

ACHIEVEMENTS:
• Work closely with our Clients & Media Owners to determine strong innovation opportunities these include:
• Working closely with our Global Media Partnerships team internally at DAN to ensure we’re finding the right talent to partner with for our clients
o Assist in the development of tools with media partners as a resource for the Dentsu Aegis Network i.e. YouTube Journey Planner, CCS integration within Facebook
• Tri-party development of the Burberry Kisses partnership with Google – First brand to launch brand GDN buys
• G.H. Mumm & David Guetta Campaign: Launch of the World’s First Double Screen Music Video
Senior Digital Planner
London, United Kingdom
September 2011 - November 2013 (2 yıl 2 ay)
Working across multiple accounts such as Deutsche Bank, 20th Century Fox, Pernod Ricard, Indesit, Christie's and Burberry.

ACHIEVEMENTS:
• Strategy & Planning for M&M Global Award-winning campaign: 20th Century Fox – Life of Pi Campaign
• Planned and Implemented the Cannes Lion Bronze Winner: Christie's The Art People Campaign
• Grew digital spends on accounts from 3% on digital to 40% within 2 years (Deutsche Bank)
• Winning the Burberry Pitch - working on Global and presented within the EMEA Pitch
• Ability to develop Client relationships abroad and locally
• Discuss Global Trends and implications on a regular basis
Media Planner
Ikon Communications
United Kingdom
February 2010 - March 2011 (1 yıl 1 ay)
• Plan, Strategise and Execute Online Campaigns for Commonwealth Bank.
• Help and develop creative solutions to marketing campaigns
• Assist in the preparation and maintenance of reports, media flowcharts, and summaries
• Research into expanding field of online through programs such as Neilson NetRatings and Roy Morgan.
• Distinguish key learning’s and making future recommendations based on analysis
Digital Planner/Buyer
London, United Kingdom
March 2009 - February 2010 (11 ay)
• Plan, Strategise and Execute Online Campaigns for Telstra Media.
• Help and develop creative solutions to marketing campaigns
• Assist in the preparation and maintenance of reports, media flowcharts, and summaries
• Research into expanding field of online through programs such as Neilson NetRatings and Roy Morgan.
• Create post Analysis reports to evaluate successfulness of campaigns and
distinguish key learning’s and making future recommendations based on analysis.
Media Executive
Neodigital
United Kingdom
February 2007 - March 2009 (2 yıl 1 ay)
• Plan, Strategise and Execute Online Campaigns for Hutchison Mobile
• Producing and presenting online media proposals to clients
• Negotiating and buying the online media across a variety of channels and publishers
• Implementing and optimising media plans to ensure campaign objectives are met across several clients, Tourism Queensland, Accor Hotels, Eli Lilly and Three Mobile.
• Meet with clients on weekly basis to present reports of ongoing activity and present and discuss new opportunities in the digital landscape

Education

Graduate Diploma in Commerce

2007 - 2010 (3 yıl)
Majoring in Marketing

Bachelor of Science (Media and Communications) - Occupational Health and Safety, Human Geography and Media & Communications

2004 - 2006 (2 yıl)
Activities and Societies: - Taj Society 2004 -2006 - Marketing for Cultural Night 2006 : Assisted in the marketing and distribution of tickets for combined universities Cultural Function.

Other professional activities

International Women's Day Ambassador for DAN

volunteer
March 2016 - Present (4 yıl 5 ay)
Cause Politics Participated in our CSR activities helping promote IWD here in London. Photos were taken and shown across a number of OOH Placements such as Euston Flyover, Euston Underpass and Warren Street OOH placements

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