Intermediary/ Founder CEO - Demonstrable track record delivering strategic differentiation, business transformation and brand growth. Educated at Kingston University & the University of North Carolina, Charlotte USA - Business Studies degree & Masters degree in Marketing. Global experience of working both 'client and agency' side and ten years experience as an Intermediary - a unique understanding of client & agency needs.
Will lives in Henley On Thames - In his spare time he enjoys the river, a keen swimmer, former rugby player and golfer. Elected as a Councillor on Henley Town Council in May 2011, he was Deputy Mayor in 2016/17.
Will started his marketing career as a Graduate Trainee with British Airways in New York working in marketing on the premium cabins including Concorde, First Class and Club World. Returning to the UK in 1995 to do a Masters in Marketing, he worked with AGB Taylor Nelson on Superpanel. He joined McCann Erickson in 1998, first in a strategic marketing role and then in 2000 as New Business Director for McCann Erickson Windsor. In 2001 he became Marketing Director for the McCann Erickson UK & Ireland delivering three years of double digit growth. Following roles as Marketing Director for WCRS/EHS Brann, WTCS and Publicis London. In 2007 he became an Intermediary at Agency Assessments International and set up HAI Consulting in 2012.
Specialties: Advertising, Roster Management, Strategic Consultancy, Search & Selection, Accelerated pitches, Assessments & Evaluations, Contract Negotiations, Digital, Procurement, Expert Advice.