Will Hamilton

Will Hamilton

Managing Partner at Hamilton Associates International
London, United Kingdom, United Kingdom

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Intermediary/ Founder CEO - Demonstrable track record delivering strategic differentiation, business transformation and brand growth. Educated at Kingston University & the University of North Carolina, Charlotte USA - Business Studies degree & Masters degree in Marketing. Global experience of working both 'client and agency' side and ten years experience as an Intermediary - a unique understanding of client & agency needs.

Will lives in Henley On Thames - In his spare time he enjoys the river, a keen swimmer, former rugby player and golfer. Elected as a Councillor on Henley Town Council in May 2011, he was Deputy Mayor in 2016/17.

Previous experience:
Will started his marketing career as a Graduate Trainee with British Airways in New York working in marketing on the premium cabins including Concorde, First Class and Club World. Returning to the UK in 1995 to do a Masters in Marketing, he worked with AGB Taylor Nelson on Superpanel. He joined McCann Erickson in 1998, first in a strategic marketing role and then in 2000 as New Business Director for McCann Erickson Windsor. In 2001 he became Marketing Director for the McCann Erickson UK & Ireland delivering three years of double digit growth. Following roles as Marketing Director for WCRS/EHS Brann, WTCS and Publicis London. In 2007 he became an Intermediary at Agency Assessments International and set up HAI Consulting in 2012.

Specialties: Advertising, Roster Management, Strategic Consultancy, Search & Selection, Accelerated pitches, Assessments & Evaluations, Contract Negotiations, Digital, Procurement, Expert Advice.

Positions

Managing Partner
Henley-on-Thames, United Kingdom
June 2012 - Present (7 years 7 months)
Hamilton Associates helps clients to improve marketing performance by optimising their agency relationships. As Management Consultants to the Marketing Industry we are working with leading organisations, including Birds Eye, Domino's, Marriott, SCA, Santander, and Wickes. We help clients navigate the complexities of managing performance - and we're here to help you when we can.
Senior Consultant
London, United Kingdom
2007 - 2012 (5 years)
Responsible for working with clients to get the best from their communications partners by advising on agency selection, negotiating remuneration and servicing structures, and optimising the relationship to achieve exceptional marketing performance, Acquired business and consulted on projects for leading brands, such as Camelot, HBOS, Kellogg's, Microsoft, Pernod Ricard, Toyota and VW
Marketing Director
London, United Kingdom
2005 - 2007 (2 years)
Responsible for driving new business growth for Publicis UK through developing, steering and implementing a ‘best in class’ marketing and prospecting programme.
Delivered a powerful new business pipeline, 32 pitches in first year including wins for Premier Foods, SMA, Yeo Valley, Airbus, Citibank, Serrenia and major pitches for Sony Ericsson, Castrol, and Vision Express. Appointed to the Marketing Society Events committee
Marketing Director
London, United Kingdom
1995 - 2003 (8 years)
Marketing Director, (Promoted to Board 2001) reporting to Ben Langdon/Chris Hunton - CEO
Responsible for managing new business growth and marketing across the UK group. Implemented ‘best in class’ marketing and new business development program. Managed team of six to deliver three years of ‘double digit’ new business growth. Previous role New Business Director - McCann Windsor, promoted to London/UK board 2001. Successfully took McCann Erickson from 6th to pole position in Marketing Week Reputation Survey, by overall billings from 6th to 2nd, and from score 4/9 to 8/9 in the Campaign School Report, the highest scores McCann Erickson has ever achieved

Education

Business Studies- BA Hons - MA Marketing

1989 - 1993 (4 years)
Master in Marketing 1994 UNC Charlotte 1992

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