Youcef BOUALEM
Social media consultant at CLM BBDO
Boulogne Billancourt, France
BaşlıkEat Your Tweet
Haftanın
Kampanya Eat Your Tweet
Reklamcı Continental foods
Marka Liebig
İlk Yayınlanma Tarihi 2019 / 12
Sektör Soups, Stuffing, Cooked Sauces
hikaye In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat.
The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
Medya Türü Social Media
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Copywriter / Art Director
Copywriter / Art Director
Sanat Yönetmeni
Head of TV
Strateji Planlama Direktörü
Account Manager Director
Account Manager Director
Müşteri Süpervizörü
Prodüktör
Post Prodüksiyon
Strateji Planlamacı
Strateji Planlamacı
Head of Social Media
Social media consultant
Communication and PR Manager
Influencer Manager

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