Evgenia  Maksimova
PR at Suprematika
Moscow, Russia
BaşlıkOur Sea
BriefWe created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Haftanın
Kampanya Our Sea
Reklamcı Bloknot Anapa
Marka Bloknot Anapa
PostedKasım 2019
Sektör Fresh Fish & Seafood
hikaye The seafood you've never tried before.
We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Medya Türü İnteraktif
Yaratıcı Yönetmen
Yaratıcı Ekip
Sanat Yönetmeni
Tasarımcı
Tasarımcı
Tasarımcı
Prodüktör
Prodüktör
Motion Designer
Motion Designer
Renkçi

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