Shehan Samarasinha
Director / Chief Strategy Officer at Triad Pvt Ltd
Colombo, Sri Lanka
BaşlıkLife Chant
Haftanın
Kampanya Life Chant
Reklamcı Colombo Municipal Council
Marka Colombo Municipal Council
PostedTemmuz 2019
Sektör Disease Awareness, Support Groups & Associations
hikaye In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Medya Türü Television & Cinema
Süre
Yönetici Direktör
Yaratıcı Yönetmen
Strateji Planlama Direktörü
Sanat Yönetmeni
Reklam Yazarı
İlustratör
Idea Creation
Reklam Yazarı

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