| Başlık | The Beauty Hidden Inside Cannabis |
| Haftanın | McCann Health Brazil |
| Kampanya | The Beauty Hidden Inside Cannabis |
| Reklamcı | Ease Labs |
| Marka | Ease Labs |
| İlk Yayınlanma Tarihi | 2021 / 12 |
| Sektör | Health & Pharmaceutical Products |
| felsefe | Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. |
| Medya Türü | İnteraktif |
| Süre | |
| Chief Executive Officer (CEO) | Joao Consorte |
| Yaratıcı Yönetmen | Alessandra Gomes |
| Sanat Yönetmeni | Eduardo Basque |
| Reklam Yazarı | Fernando Franchim |
| Prodüksiyon Sorumlusu | Themistocles Silva |
| Prodüksiyon Sorumlusu | Ycaro Prata |
| Prodüksiyon Sorumlusu | Jessica Brockestayer |
| Prodüksiyon Sorumlusu | Karen Xavier |
| Müşteri Direktörü | Ana Padinha |
| Prodüksiyon Şirketi | Deep Films |
| Yönetmen | Thiago Silva |
| Görüntü Yönetmeni | Felipe Lion |
| Editör | Lucas Mello |
| Renkçi | Ricardo Herling |
| Ses Prodüktörü | Studio Tesis |
| Post Prodüksiyon | Deep Films |
| Prodüksiyon Şirketi Prodüktör | Ycaro Prata |
| Prodüksiyon Şirketi Prodüktör | Karen Xavier |
| Global Account Leader | Ana Padinha |
| Post Prodüksiyon | Eduardo Basque |
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