IDFA - "Real Emotion. Real Films"

WE ARE Pi

WE ARE Pi Amsterdam, Netherlands

6756

Marka: IDFA
Ülke: Netherlands

Reklamcı: IDFA

Başlık	Real Emotion. Real Films
Haftanın	WE ARE Pi
Kampanya	Real Emotion. Real Films
Reklamcı	IDFA
Marka	IDFA
İlk Yayınlanma Tarihi	2020 / 11
Sektör	Trade Shows, Events & Festivals
hikaye	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film.
felsefe	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film. The creative spirit of IDFA is conveyed by showing a new way to express emotion - by discovering the tangible art forms hidden within every single teardrop. The unique structure of minerals, shaped by different feelings, tell their own stories. The idea to place tears under the microscope was inspired by Mikkers, who wondered what our tears looked like up close and made a curious discovery back in 2014 that under a microscope, each tear looked like a uniquely beautiful work of art. To bring the campaign to life, WE ARE Pi worked with Mikkers to collect hundreds of tears, each representing a unique human experience, ranging in emotions from joy to sorrow, pride to heartbreak. To collect them, We Are Pi provided tear collection kits for people to then capture their moments of real emotion. To compliment the abstract beauty of tears under a microscope, We Are Pi created a fully immersive film of slowlapsing tears as they move under a microscope. The entrancing tears of pride, grief, love and joy, build up to a crescendo of visual splendour before inviting you to feel the beauty yourself by taking part in IDFA 2020. The campaign roles out across the Netherlands in Cinema, Social, Print, Outdoor and PR. For those that would like to explore their own breadth of emotion through film, the festival dates this year are 16 Nov - 6 Dec. In order to ensure safety protocol for the coronavirus, the festival will now include screenings, talks and workshops both in physical locations across Amsterdam, and online via their website. You can learn more at www.idfa.nl
Medya Türü	Cinema
Süre	60 seconds
Music & Sound Design	Antfood
Sanat Yönetmeni	Orwa Nyrabia
Festival Director	Cees van 't Hullenaar
Partnerships Manager	Andrea Van Den Bos
Head of Marketing Communications	Martine Van Duijn
Communications Coordinator	Marjolein Polder
Social Media Manager	Cengiz Can
Tasarımcı	Kaz Salemink
Yaratıcı Ajans Başkanı	Alex Bennett-Grant
Yaratıcı Yönetmen	Barney Hobson
Yaratıcı Yönetmen	Rick Chant
Design Director	Seth Josephs
Yaratıcı Yönetmen	Matteo Maggiore
Yaratıcı Yönetmen	Valerio Mangiafico
Yaratıcı Ekip	Kyle Foreman
Yaratıcı Ekip	Brigitta Szaszfai
Tasarımcı	Nick Fatouris
Tasarımcı	Fleur Ellis
Production Director	Kim Buttery
Prodüktör	Ekaterina Golovkina
Production Assistant	Amani Barr
Head of Strategy	Mark Lester
Strategist	Paris Bethel
Yönetici Direktör	Patrick Garvey
Direktör	Agathe Derrstroff
Müşteri Temsilcisi	Slav Slavov
Business Affairs	Barrie Williams
Fotoğrafçı	Maurice Mikkers
Music & Sound Design Creative Director	Pedro Botsaris
Sound Designer	Rory White
Kompositör	Rory White
Kompositör	Luis Bergmann
Kompositör	Wilson Brown
Kompositör	Yuta Endo
Renklendirme	De Grot
Renkçi	Joppo in de Grot