Rio de Janeiro Environmental Committee wanted to raise awareness and motivate people to save energy. With a low budget, they have created a surprising tv commercial to be broadcast during the cheapest hours. In the middle of the night (4am), instead of seeing a commercial, the screen is transformed into a ringing alarm clock with two different messages. For people who were sleeping in front of TV, "you should turn down the television to save energy and go to bed". For those who were still watching TV, it’s only an invitation to go to sleep An original way of to express the idea at a cheapest price. But the question remains. Who has seen it in the middle of the night.
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Başlık | House of Representatives Environmental Committee |
Haftanın | Agência3 |
Kampanya | Alarm Clock TV Spot |
Reklamcı | Environmental Committee |
Marka | House of Representatives |
Posted | Mayıs 2016 |
Sektör | Sadece aboneler |
hikaye | Sadece aboneler |
Medya Türü | Television |
Süre | |
Yaratıcı Ajans Başkanı | P...o C...ro Sadece aboneler |
Reklam Yazarı | D...el Be....an Sadece aboneler |
Reklam Yazarı | F...vio C...es Sadece aboneler |
Sanat Yönetmeni | L....ro B....ra Sadece aboneler |
Sanat Yönetmeni | L...s Q....oz Sadece aboneler |