Leandro Bechara
Senior Art Director at TBWA\Lew Lara
São Paulo, Brazil
BaşlıkThe Mountain Intervention
Haftanın
Kampanya The Mountain Intervention
Reklamcı Anheuser-Busch
Marka Patagonia
PostedEylül 2022
Sektör Beers, Ciders, Lagers
felsefe The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.
“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.
In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.
Medya Türü Case Study
Süre
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Head of Marketing
Marketing Manager
Prodüktör
Location Producer
Production Director
Görüntü Yönetmeni
Drone
Drone
Drone
Drone
Drone
Drone
Drone
Drone
Ses Prodüksiyonu Estúdio Casa Da Árvore
Voice Talent
Soundtrack
Soundtrack
Editör
Sound Design and Mix
Sound Design and Mix
Prodüktör
Content Photography Direction
Highline Producer
Fotoğrafçı
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete

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