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He has 13 years of advertising experience. He began his career in Bogotá at the Mullenlowe SSP3 agency working as a creative for several well-known brands: Red Bull, Unilever Andina region, Alpina, Colsubsidio, Águila AB InBev Beer, Merk Laboratories, Frisby, Arturo Calle among others. His work has been recognized by several advertising festivals: El Sol de Iberoamérica, Fiap, Ojo de Iberoamérica, Effie Colombia, Effie Dominican Republic, Wave and the Caribbean.
He was promoted to Group Creative Director and then transferred to the Dominican Republic office. He has been directing the creativity of important brands in the local market for four years: Mercasid, Induveca, Next, Grupo SID, Yoka, Yoki, Caserio, Plaza Lama, Ministry of the Environment and Allies, among others. He also works as a teacher at the international school of creativity: Miami AD School Punta Cana and Unibe Santo Domingo University.
In 2019 he was chosen as a jury for the radio category at the Ojo de Iberoamérica Festival and Effie Dominican Republic in 2020.
He returned to Colombia in 2021 to join as CCO and partner of the independent agency Pangea Digital.
