Erinn O'Rourke

-Coordinated and executed comprehensive email and direct mail campaigns for the Verizon Wireless Consumer Acquisition Team to drive revenue. -Successfully managed all creative campaign crucial deliverables including creative briefs, route key project documentation and provide client feedback. -Developed strong, collaborative client partnerships to identify expanded business opportunities.-Leveraged internal agency departments, including creative and production, to ensure client deliverables and maximum business results are consistently achieved.-Executed operational excellence handling complex billing processes; and project orders, estimates, invoices, hours only, out of pocket and monthly retainer invoices.-Produced accurate, timely client project status report updates.-Previously provided the Behavior Based Programs Team (Verizon Fios) critical support by effectively managing key account development components; resulting in the successful completion of day-to-day account activities. see less

-Coordinated critical project plan components to effectively promote the agency’s largest national direct marketing client, Time Warner Cable. -Produced comprehensive creative briefs that enabled successful project outcomes aligned with team strategies.-Concise project scheduling resulting in no missed deadlines; and frequent early project completions.-Tightened financial tracking of project budgets, proper staffing allocations and product management routinely producing cost savings.-Ease of establishing excellent rapport with clients has built trust in project delivery.-Broad experience working on cross-functional teams including creatives and production, as a key process owner successfully closing in excess of forty projects.-Assisted with development and execution of client marketing and communication plans enhancing corporate brand.-Conducted monthly competitive research and analysis to help drive strategy. see less

-Participated in new business pitches by auditing the media and web presence of potential new clients.-Helped secure regular coverage in top-tier, trade and local outlets on behalf of clients by researching journalists, developing media lists and coordinating executive briefings.-Supported Adobe team with its 2014 Digital Index Online Shopping Forecast including media pitching, research, coverage monitoring and content creation. see less

-Created and distributed press releases to promote initiatives for New York State based companies.-Helped organizations build and maintain relationships with customers, employees and potential clients.-Researched and managed Twitter and Facebook content for client media sites to drive new business to their site.-Drafted press materials, including news releases, media alerts, and pitch letters ensuring accuracy.-Reviewed trade publications for news relevant to current or prospective clients. see less