El Universo - "My Own Story: Casa Dora"

Paradais DDB

Paradais DDB Guayaquil, Ecuador

Ödüller

5193

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: El Universo
Ülke: United States

Reklamcı: El Universo

Başlık	My Own Story: Casa Dora
Başlık (ana dil)	Mi Propia Historia
Haftanın	Paradais DDB
Kampanya	My Own Story
Reklamcı	El Universo
Marka	El Universo
İlk Yayınlanma Tarihi	2020 / 9
Sektör	Newspapers, Magazines, Books
hikaye	To get the message across, the newspaper investigated its oldest subscribers and the story of Dora Espinoza was chosen. She is in the early stages of the disease and reading is one of the main tools to slow its progress and keep her memory active. Thus, the newspaper launched an investigation of Dora's life and together with a team of journalists from the newspaper they produced a special personalized cover every day for a month, where every morning she received stories of her own life gathering memories from her own and her relatives and friends.
felsefe	Encouraging and maintaining the habit of reading helps to preserve the activity and cognitive functions of people with alzheimer's. Based on this solid conclusion from the ACE Foundation - Barcelona Alzheimer Treatment & Research Center, El universo -the largest newspaper in Ecuador- and Paradais DDB jointly developed an action to promote reading, within the framework of World Alzheimer's Day this 21st of September.
Medya Türü	Case Study
Süre	70 seconds
Reklam Sorumlusu	Melissa Uscocovich
Reklam Sorumlusu	Jennifer Icaza
Yaratıcı Yönetmen	Agustín Febres-Cordero
Yaratıcı Yönetmen	Tyto Garces Custode
Yaratıcı Ekip	Roberto Concha
Yaratıcı Ekip	José Reinoso
Yaratıcı Ekip	José Serrano
Sanat Yönetmeni	Jonathan Muñoz
Sanat Yönetmeni	Christian Contreras
Sanat Yönetmeni	Michelle Mite
Grafik	Juan-Sebastián Riaño
Grafik Tasarım	Richard Montenegro
Grafik Tasarım	Carlos Lopez
Müşteri Temsilcisi	Viviana Auricchio
Müşteri Temsilcisi	Antonella Olivo
Müşteri Temsilcisi	Gabriela Vaca.
Prodüksiyon Şirketi	Filmeikers
Ses	Alto Estudio