| Başlık | Invisible Connections |
| Haftanın | Wunderman Thompson |
| Kampanya | Invisible Connections |
| Reklamcı | Genera |
| Marka | DNA Test |
| İlk Yayınlanma Tarihi | 2021 / 5 |
| Sektör | Industrial Equipment & Machinery |
| hikaye | Genera, a pioneer and largest company focused on personal genomics in Brazil, which offers a platform for testing ancestry and personalized health, decided to value the bond of love between a mother and adopted daughter, showing the connections they have in common through the your DNA. The campaign Invisible Connections created by Wunderman Thompson Brazil, follows the entire journey of Sônia (mother) and Ana Lúcia (daughter) in collecting the DNA test until the moment they receive the result of their genetic tests and check their common connections. They discover, for example, that both have a tendency to bitter taste, lack of vitamin C, a tendency to Type 2 Diabetes. Both act well under strong pressure and for both caffeine does not increase anxiety or cause you to lose sleep. The idea of Genera's action is to value the invisible connections that exist between mothers and adopted children, valuing that despite the physical differences, there are many connections in common in this love. "Nobody wants or needs to legitimize anything because the relationship is more than real and true; rather, it shows the things in common that they always had", explains Adriano Sato, copywriter of WT Brasil. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Keka Morelle |
| Yaratıcı Yönetmen | Murilo Melo |
| Yaratıcı Yönetmen | Gabriel Sotero |
| Reklam Yazarı | Adriano Sato |
| Reklam Yazarı | Kiko Borger |
| Sanat Yönetmeni | Raul Lima |
| Sanat Yönetmeni | Lucas Buled |
| Müşteri Direktörü | Fernanda Ricci |
| Müşteri Temsilcisi | Sergio Porro |
| Müşteri Temsilcisi | Denise Frasseto |
| Chief Strategy Officer | Stella Pirani |
| Medya Direktörü | Luiza Camara Valente |
| Medya Direktörü | Vitoria Soares |
| Medya Direktörü | Caroline Gonçalves |
| Medya Direktörü | Arthur Alvarenga |
| Strategist | Marcus Pesavento |
| Strategist | Luiz Miranda |
| PR | Andrea Assef |
| PR | Hellen Araujo |
| RTV | Maisa Delgado |
| RTV | Caroline Pivato |
| Prodüksiyon Şirketi | MyMama Entertainment |
| Yönetmen | Urso Morto |
| Prodüksiyon Sorumlusu | André Pinho |
| Prodüksiyon Sorumlusu | Mayra Auad |
| Müşteri Direktörü | Pati Caldas |
| Coordination Director | João da Terra |
| Coordination Assistant | Juliana Sena |
| Görüntü Yönetmeni | Urso Morto |
| Prodüktör | Latino Melo |
| Prodüktör | Michel Luz |
| Cast | Flavia Cocozza |
| Research | Ghost A/S |
| Research | Julia Pellizzer |
| Editör | Marcelo Vogelaar |
| Completion | Daniel Amaro |
| Completion | Murillo Moura |
| Post Prodüksiyon | Fernando Branco |
| Renkçi | Lucas Campos Melo |
| Ses Prodüksiyonu | Carbono Sound Lab |
| Music Producer | Zé Godoy |
| Ses Tasarım Şirketi | Caio Zan |
| Coordination | Ligia Barros |
| Account Service | Gabi Takan |
| Reklam Sorumlusu | Ricardo di Lazzaro |
| Reklam Sorumlusu | Talita de Melo Costa |