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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Jan 19, 2021

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1

Enfance et Partage - Are You Okay?
Innocean Worldwide France

Effie Awards Winner of 2 Golds in Best of Europe: Positive Change & Best of Europe: Small Budget.

BaşlıkAre You Okay?
Başlık (ana dil)Ça va ?
Haftanın
Kampanya Ça va
Reklamcı Enfance et Partage
Marka Enfance et Partage

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PostedAralık 2019
SektörSadece aboneler
Medya Türü Television
Süre
2

Help For Heroes - 40,000 Strong
McCann London

Effie Awards Winner of 1 Silver in Positive Change Europe: Social Good / Non-Profit.

Başlık40,000 Strong
Haftanın
Kampanya 40K Strong
Reklamcı Help For Heroes
Marka Help For Heroes

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Be inspired by the best creative work from around the world.

PostedNisan 2020
SektörSadece aboneler
Slogan (ana dil)Sadece aboneler
hikayeSadece aboneler
Medya Türü Others
Süre
Entrant Company M...nn L...on Sadece aboneler
Partner Agency M...nn En.....ise Sadece aboneler
Production E...t E....es Sadece aboneler
Production Fa....ok Sadece aboneler
CCO & Co-President ..b D...al Sadece aboneler
CCO & Co-President La....ce T....on Sadece aboneler
Directory of Copy M..e O....on Sadece aboneler
Executive Creative Director S...iv M...ry Sadece aboneler
Executive Creative Director J...e M...z Sadece aboneler
Creative E...ot ..e Sadece aboneler
Creative R..y Pey......nes Sadece aboneler
Creative J....ca R..s Sadece aboneler
Creative N..o L....up Sadece aboneler
Creative E..n E....om Sadece aboneler
Planner R....ca P...st Sadece aboneler
Planner E...y P...er Sadece aboneler
Head of Art ..n H....th Sadece aboneler
Creative Artworker, Visualiser, Retoucher An....ka Ju....yk Sadece aboneler
Senior Designer A...st Ca....ll Sadece aboneler
Senior Project Manager P..l Gi.....ie Sadece aboneler
Account Manager H...ah Ca.....ght Sadece aboneler
Managing Director J...my D...s Sadece aboneler
Director B...e Cl....ge Sadece aboneler
Photographer T..o C...n Sadece aboneler
Head of Creative Agency Partnerships .J W..r Sadece aboneler
Creative Strategist, Facebook Creative Shop J...e S..l Sadece aboneler
Client Partner Ol....in Ak....de Sadece aboneler
Fundraising and Marketing Director B..h M...s Sadece aboneler
Senior Campaigns Manager L..i S...t Sadece aboneler
Campaigns Marketing Manager C....ey T...er Sadece aboneler
Head of Marketing Strategy R....ca D...es Sadece aboneler
Content Coordinator C...re R...y Sadece aboneler
Videographer ..e G...r Sadece aboneler
Head of Public Relations A..y J....on C...k Sadece aboneler
Campaigns PR Manager K...ty Wi....ms Sadece aboneler
Senior Communications and Public Affairs Manager R...n St....ey Sadece aboneler
Communications Manager R...el Ma....us Sadece aboneler
3

Special Olympics Belgium - Dare to Sponsor
LDV United

Effie Awards Winner of 1 Silver in Best of Europe: Positive Change.

BaşlıkDare to Sponsor
Haftanın
Kampanya Dare to Sponsor
Reklamcı Special Olympics Belgium
Marka Special Olympics Belgium

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
felsefeSadece aboneler
Medya Türü Case Study
Süre
4

WWF Russia - Birds Records (Dich by Ivan Dorn)
BBDO Russia Group

Effie Awards Winner of 1 Bronze in Positive Change Europe: Environmental Good / Non-Profit.

BaşlıkBirds Records (Dich by Ivan Dorn)
BriefTo create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money.
Haftanın
Kampanya Birds Records
Reklamcı WWF
Marka WWF Russia

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
Ürün Sadece aboneler
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Music Video
Süre
Yaratıcı Yönetmen A...ey F....ov Sadece aboneler
Reklam Yazarı P..r M....uk Sadece aboneler
Sanat Yönetmeni A...ey L....ka Sadece aboneler
Yönetici Direktör N....ia Ts.....va Sadece aboneler
Client Services Director Al....dr Ku.....ov Sadece aboneler
Müşteri Direktörü An.....ia Vi....na Sadece aboneler
Müşteri Temsilcisi Va.....na Zu....va Sadece aboneler
Prodüksiyon Şirketi P....ck An.....on S...io Sadece aboneler
Music Partner Un.....al M...c Sadece aboneler
Support organization U...n ..r ..e pr.....ion .f b...s .f R...ia Sadece aboneler
Prodüktör M..i As....ni Sadece aboneler
Müzik S...n To....an Sadece aboneler
Müzik I..n D..n Sadece aboneler
Text I..n D..n Sadece aboneler
BBDO Moscow
Executive Creative Director Alexey Fedorov
Copywriter Petr Martyuk
Art-director Alexey Litovka
Managing Director Natalia Tsyganova
Client Services Director Alexandr Kuznetsov
Account Director Anastasia Vikulina
Account Manager Valentina Zubareva
Producer Meri Asatiani
5

Helsingin Sanomat - The Climate Crisis Font
TBWA\ Helsinki

A font that concretizes the speed of climate change.

BaşlıkThe Climate Crisis Font
Haftanın
Kampanya The Climate Crisis Font
Reklamcı Helsingin Sanomat
Marka Helsingin Sanomat

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Case Study
Süre
EDITOR'S PICK in partnership with
+1

WISE - I am a Speaker for 509
BBDO Pakistan

Sharing your story is a brave thing that can set the world on fire with your truth and you never know who needs your light and courage to come forward. Say No to sexual harassment.

BaşlıkI am a Speaker for 509
Haftanın
Kampanya I am a Speaker for 509
Reklamcı WISE
Marka WISE

Katkıda bulunanlar this content is for subscribers only

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Web Film
Süre
Production Company The Film House Dubai
Director Anwar Al Amin
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