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Petits Frères des Pauvres - After 60, you don't have sex anymore
Don't reduce our elders to our clichés!
| Başlık | After 60, you don't have sex anymore |
| Başlık (ana dil) | Après 60 ans, on ne fait plus l'amour (anglais) |
| Brief | During the 1st of October, the international day of elderly people, the “Petits Frères des Pauvres” association would like to raise awareness about the intimate life of our elders. During this campaign, the association is highlighting a cliché that people often have about the sexual, intimate and affective life of the elderly. This stereotype is immediately discredited thanks to a nice picture of a stolen moment of an elderly couple.The campaign closure seeks to raise awareness: "Don’t reduce our elders to our clichés". The campaign reveals the association's report on the intimate and affective life of the elderly. The results are clear: advancing age doesn't prevent us from having desires, quite the opposite. Older people are satisfied with their intimate life. Only stereotypes get in the way.This campaign, has already given us exceptional results: the association's website has not been able to absorb the traffic and crashed. |
| Haftanın | Josiane |
| Kampanya | Don't reduce elders to our clichés |
| Reklamcı | Les Petits Frères des Pauvres |
| Marka | Petits Frères des Pauvres |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| felsefe | Sadece aboneler |
| Sorun | Sadece aboneler |
| Sonuç | Sadece aboneler |
| Medya Türü | |
| Reklam Sorumlusu | Em.....lle S....in Sadece aboneler |
| Founder/Managing Director | L....nt A...as Sadece aboneler |
| Strategy Director | E....ne Bo.....né Sadece aboneler |
| Strateji Planlamacı | C...a L....nt Sadece aboneler |
| Yaratıcı Yönetmen | J...ôme D..z Sadece aboneler |
| Sanat Yönetmeni Amiri | M....ed ..i S...i Sadece aboneler |
| Reklam Yazarı | Pie......rie Fa.....ier Sadece aboneler |
| Reklam Yazarı | ..�a B....ne Sadece aboneler |
| Yaratıcı Danışman | J...émy F....at Sadece aboneler |
| Proje Sorumlusu | V...or Qu....lo Sadece aboneler |
| Fotoğrafçı | J..r L...s Sadece aboneler |
| Advertiser manager | Emmanuelle Soublin |
| Agency director | Laurent Allias |
| Director of Strategies | Evelyne Bourdonné |
| Strategic planner | Clara Laffont |
| Creative Director | Jérôme Diez |
| Head of art | Mohamed Ali Saadi |
| Copywriter | Pierre-Marie Faussurier, Léa Bibonne |
| Consulting director | Jérémy Frappat |
| Head of group | Pauline Mariotte |
| Project manager | Victor Quarello |
| Photographer | Jair Lanes |
EDITOR'S PICK
in partnership with
+1
Greenpeace - Love Forest
Flash back for Valentine's day : It is always good to remember that humain being is made by nature. Let's protect it!
| Başlık | Love Forest |
| Kampanya | Love Forest |
| Reklamcı | Greenpeace |
| Marka | Greenpeace |
| Posted | Aralık 2008 |
| Sektör | Sadece aboneler |
| Medya Türü | Web Film |
| Süre | |
| Yönetmen | D...el B..d Sadece aboneler |
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