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1
Cadbury - Cadbury Worldwide Hide
Collaborating with Google Street Maps, Cadbury launches a new activation for Easter. Hide an Easter egg anywhere in the world for someone you care about.
| Başlık | Cadbury Worldwide Hide |
| Haftanın | VCCP |
| Kampanya | Cadbury Worldwide Hide |
| Reklamcı | Cadbury plc |
| Marka | Cadbury |
| Posted | Mart 2023 |
| Sektör | Chocolate |
| hikaye | Launched to challenge the expected generosity in the season with something unexpected and more meaningful, the campaign is flipping the Easter egg hunt ritual on its head by once again giving people a platform to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved ones homes once the egg has been found. |
| Medya Türü | İnteraktif |
| Süre |
2
McCafé - Most Extraordinary Cup
An amazing (and terrifying) stunt featuring slackliner Alexander Schulz for McCafe, raising awareness of the Ronald McDonald House charities. Click to view!
| Başlık | Most Extraordinary Cup |
| Haftanın | Havas New York |
| Kampanya | More Than Just a Cup |
| Reklamcı | McDonald's |
| Marka | McCafé |
| Posted | Mart 2023 |
| Sektör | Restaurants & Fast Food |
| Medya Türü | Web Film |
| Süre |
3
Dove - #TURNYOURBACK
Dove and Ogilvy step up in response to trending but harmful filter, Bold Glamour.
| Başlık | #TURNYOURBACK |
| Haftanın | Ogilvy UK |
| Kampanya | Dove #TURNYOURBACK |
| Reklamcı | Unilever |
| Marka | Dove |
| Posted | Mart 2023 |
| Sektör | Creams, Lotions, Milks, Tonics, Makeup Removers |
| hikaye | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
| Sorun | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
| Medya Türü | Web Film |
| Süre | |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy UK |
| Yaratıcı Ajans Başkanı | Pancho Cassis |
| Yaratıcı Yönetmen | Pedro Sattin |
| Sanat Yönetmeni | Daniela Botero |
| Yaratıcı Ajans Başkanı | Saulo Rocha |
| Yaratıcı Yönetmen | Jose Sancho |
| Reklam Yazarı | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| Yaratıcı Ajans Başkanı | Lisa Bright |
| Yaratıcı Yönetmen | Daniel Fisher |
| Yaratıcı Yönetmen | Alison Stevens |
| Yaratıcı Ekip | Dave Anderson |
| Yaratıcı Yönetmen | Liam Bushby |
| Yaratıcı Ekip | Ian Brassett |
| Prodüksiyon Şirketi Prodüktör | Chloe Jahanshahi |
4
Guinness - Holding out for a ZERO
Guinness is giving away 50,000 free pints of 0.0 this St Patrick's Day across Ireland, in an effort to encourage moderation.
| Başlık | Holding out for a ZERO |
| Haftanın | AMV BBDO |
| Kampanya | Make it a St. Patrick's Day to Remember |
| Reklamcı | Diageo |
| Marka | Guinness |
| Posted | Mart 2023 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | İnteraktif |
| Süre | |
5
Wonther - Raise the Finger
Marking IWD, ethical jewelry brand Wonther makes a simple yet impactful statement highlighting continued inequality in the workplace.
| Başlık | Raise the Finger |
| Haftanın | Coming Soon |
| Kampanya | Raise the Finger |
| Reklamcı | Wonther |
| Marka | Wonther |
| İlk Yayınlanma Tarihi | |
| Sektör | Jewelry |
| Slogan | Happy Women's Day |
| hikaye | On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Marcelo Lourenço |
| Yaratıcı Yönetmen | PEDRO BEXIGA |
| Reklam Yazarı | Marcelo Lourenço |
| Sanat Yönetmeni | PEDRO BEXIGA |
| Prodüksiyon Şirketi | SHOW OFF FILMS |
| Executive Production Director | Margarida Nina |
| Görüntü Yönetmeni | Ricardo Magalhaes |
| Prodüksiyon Sorumlusu | Alexandre Montenegro |
| Prodüksiyon Sorumlusu | TAMIRIS MONTENEGRO |
| Prodüktör | Filipa de Almeida |
| Prodüktör | Alexandre Papin |
| Post Prodüksiyon | MOLA POST |
| Post-production Supervisor | Joana Ribeiro |
| Post-production Supervisor | LUCIANO OTANI |
| Edition | Gustavo Janz |
| Ses | MUTE |
| Ses Prodüktörü | Victor Mingates |
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