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The week's Top5 marketing campaigns
1
Uber Eats - Get Almost Almost Anything feat. Tom Felton
Uber Eats in Australia enlists Tom Felton to promote their breadth of service with magical, but unfortunate, consequences! Creative through Special Group.
| Başlık | Get Almost Almost Anything feat. Tom Felton |
| Haftanın | Special Group |
| Kampanya | Get Almost Almost Anything |
| Reklamcı | Uber Eats |
| Marka | Uber Eats |
| İlk Yayınlanma Tarihi | |
| Sektör | Other Online Services |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | The Sweet Shop |
| Aktör | Tom Felton |
| Yönetmen | Damien Shatford |
| Reklam Sorumlusu | Channa Goonasekara |
| Yaratıcı Yönetmen | James Sexon |
| Yaratıcı Yönetmen | Max McKeon |
| Yaratıcı Yönetmen | Harry Neville-Towle |
| Editing Şirketi | ARC Edit |
| Editör | Luke Haigh |
2
Kia EV6 GT - Tilt-Proof Challenge
Innocean Berlin puts four gamers through a high-speed driving challenge to test Kia's road handling prowess, leaning into the gaming term 'tilt-proof'!
| Başlık | Tilt-Proof Challenge |
| Haftanın | INNOCEAN Berlin |
| Kampanya | Tilt-Proof Challenge |
| Reklamcı | Kia Motors |
| Marka | Kia EV6 GT |
| İlk Yayınlanma Tarihi | |
| Sektör | Cars |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Gabriel Mattar |
| Yaratıcı Yönetmen | Ricardo Wolff |
| Yaratıcı Yönetmen | José Suaid |
| Yaratıcı Yönetmen | Sebastian Pattis |
| Direktör | Alessia Bellini |
| Prodüktör | Fabian Barz |
| Sanat Yönetmeni | Ana Conrado |
| Sanat Yönetmeni | Changkyu Ku |
| Reklam Yazarı | Nicolas Holz |
| Sanat Yönetmeni | Saymon Souza Medeiros |
| Görüntü Yönetmeni | Konstantin Freyer |
| Prodüktör | Juergen Joppen |
| Production Assistant | Lukas Baeuerle |
| Chief Operating Officer (COO) | Jonathan Hill |
| Reklam Yazarı | Divya Mirlay |
| Müşteri Temsilcisi | Špela Viduč |
| Müşteri Temsilcisi | Nadia Esi Berchtenbreiter |
| Strategy Director | Jörn Ballentin |
| Strateji Planlamacı | Odile Breffa |
| Assistant Director | Hendrik Holler |
| Social Media Director | Zhong To |
| Ses | Schwarm |
| Offline Editing | Timo Braunisch |
| Offline Editing | Arthur Heisler |
| Offline Editing | Slaughterhouse GmbH |
| Technology Development | Glassworks Amsterdam |
3
Fiverr - Power of Humanity
Freelancer marketplace Fiverr launches a new campaign that celebrates human skill and recognizes AI as a powerful additive. Creative from Fiverr's in-house team.
| Başlık | Power of Humanity |
| Haftanın | Fiverr |
| Kampanya | Power of Humanity |
| Reklamcı | Fiverr |
| Marka | Fiverr |
| İlk Yayınlanma Tarihi | |
| Sektör | Internet Sites (Excluding ISPs) / Apps. |
| hikaye | Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process. |
| Medya Türü | Television |
| Süre |
4
Progressive Insurance - Game Plans
Progressive returns to its "Replay" campaign in this humorous new execution. Creative from AOR, Arnold Worldwide.
| Başlık | Game Plans |
| Haftanın | Arnold Worldwide NY |
| Kampanya | Game Plans |
| Reklamcı | Progressive Insurance |
| Marka | Progressive Insurance |
| İlk Yayınlanma Tarihi | |
| Sektör | Insurance |
| hikaye | Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on-field disputes, but one play no one will challenge is saving money off the field when you bundle home and auto with Progressive. “Game Plans,” the first :30 spot to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game. |
| Medya Türü | Television |
| Süre |
5
Visa - Lifelong Buffalo Bills Fan
Visa plays into a man's dedication to the Buffalo Bills, as the team is present at pivotal moments in his life!
| Başlık | Lifelong Buffalo Bills Fan |
| Haftanın | Wieden + Kennedy |
| Kampanya | Lifelong Buffalo Bills Fan |
| Reklamcı | Visa |
| Marka | Visa |
| İlk Yayınlanma Tarihi | |
| Sektör | Credit Cards |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Final Cut |
| VFX Company | Significant Others |
| Global Chief Creative Officer | Karl Liebermann |
| Yaratıcı Ajans Başkanı | Azsa West |
| Yaratıcı Yönetmen | Matthew Carroll |
| Yaratıcı Yönetmen | Edward Harrison |
| Sanat Yönetmeni | Liam McKay |
| Reklam Yazarı | Will Curtis |
| Prodüktör | Orlee Tatarka |
| Prodüktör | Robert Saxon |
| Senior Agency Producer | Paul Golubovich |
| Design Director | David Trujillo |
| Senior Design Producer | Lis Parker |
| Motion Lead | Jeff Ackley |
| Motion Lead | Adam Sirkin |
| Motion Designer | Ryan Jacobson |
| Motion Designer | David Mellor |
| Group Strategy Director | Amy Lindblade |
| Strategy Director | Patrick Cooper |
| Strategist | Keiko Schnelle |
| Prodüksiyon Şirketi | Prettybird |
| Yönetmen | A.V. Rockwell |
| Prodüksiyon Sorumlusu | Suzanne Hargrove |
| Director of Production | Tracy Hauser |
| Prodüktör | Matt Wensinger |
| DP | Rina Yang |
| Production Designer / Art Director | Kai Boydell |
| 1st AD | Lily Garcia |
| Editör | Jim Helton |
| Assistant Editor | Megan Marie Connolly |
| Assistant Editor | Elijah hermitt |
| Yönetici Direktör | Justin Brukman |
| Editorial Company Executive Producer | Suzy Ramirez |
| Prodüktör | Rebecca Mitchell |
| Editorial Producer | Miles Barfield |
| VFX Managing Director | Justin Brukman |
| VFX Executive Producer | Alyssa St. Vincent |
| VFX Executive Creative Director | Dirk Greene |
| Flame Artist | Nicholas Renaudeau |
| Head of Design | Phil Brooks |
| VFX Assistant | Jacob Williams |
| VFX Producer | Kyla Amols |
| Production Coordinator | Hoa Vu |
| Color Grade Company | Trafik |
| Senior Colorist | Daniel De Vue |
| Color Assist | Monica Escalante |
| Color Producer | Julian King |
| Müzik | New Math |
| Executive Music Producer | Kala Sherman |
| Music Creative Director | Raymond Loewy |
| Music Creative Director | David Wittman |
| Kompositör | Dan Sammartano |
| Ses Tasarım Şirketi | Machine |
| Sound Designer | Michalis Anthis |
| Executive Sound Producer | Matej Obreskovic |
