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1
PENNY - The Kids
PENNY continues is brand alignment with social responsibility. This excellent new film via agency Serviceplan draws attention to kids' voices and how adults should be hearing what they are saying.
| Başlık | The Kids |
| Haftanın | Serviceplan Campaign |
| Kampanya | The Kids |
| Reklamcı | PENNY |
| Marka | PENNY |
| İlk Yayınlanma Tarihi | 2023 / 11 |
| Sektör | Department Stores, Supermarkets |
| Slogan | Children and teenagers do have a voice. |
| felsefe | To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future. Over 100 youth clubs and social initiatives from across Germany participated. PENNY customers can contribute to the "Förderpenny" initiative, supporting young people by rounding up their total at the checkout or by donating the refund they receive from recycling their plastic bottles at the store. |
| Sorun | Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes - our children - are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed "The Rift", PENNY is championing the needs and desires of children and young people through this year's initiative: "The Kids." |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Thomas Raupach |
| Reklam Sorumlusu | Friederike Pater |
| Creative Managing Partner | Christoph Everke |
| Ajans Katkısı | Alessia Coschignano |
| Ajans Katkısı | Sebastian Bialon |
| Ajans Katkısı | Aisha Blackwell |
| Ajans Katkısı | Matthäus Frost |
| Ajans Katkısı | Pauline Sawatzki |
| Ajans Katkısı | Elvira Breit |
| Ajans Katkısı | Wiebke Müller |
| Ajans Katkısı | Alessia Scheffler |
| Prodüksiyon Şirketi | Akkurat Studios |
| Yönetmen | Gregory Ohrel |
| Müzik | Matthias Bauss |
| Müzik | Florian Lakenmacher |
2
Nike - More Than Warmth
Fresh, stylish new work from W+K Shanghai for Nike's winter outerwear.
| Başlık | More Than Warmth |
| Haftanın | Wieden + Kennedy |
| Kampanya | More Than Warmth |
| Reklamcı | Nike |
| Marka | Nike |
| İlk Yayınlanma Tarihi | 2023 / 11 |
| Sektör | Sportswear |
| Medya Türü | Cinema |
| Süre | |
| Prodüksiyon Şirketi | Hamlet China |
| Managing Partner / Executive Producer | Yimeng Zhang |
| Yönetmen | Henry Scholfield |
| Yaratıcı Yönetmen Ortağı | Ruby Li |
| Yaratıcı Yönetmen | Zhong How |
| Prodüksiyon Şirketi | Hamlet |
| VFX/Post Production | Wicked Pixels |
| Music / Sound Design | Mr. Pape |
3
Telstra - Hello Christmas
Just when you thought the Brits were the best at Christmas ads, along comes this wonderful film from Australian telco, Telstra, via The Monkeys!
| Başlık | Hello Christmas |
| Haftanın | The Monkeys |
| Kampanya | Hello Christmas |
| Reklamcı | Telstra Corporation |
| Marka | Telstra |
| İlk Yayınlanma Tarihi | 2023 / 11 |
| Sektör | Telecommunications Services |
| Medya Türü | Television |
| Süre | |
| film müziği | Oh Christmas |
| Chief Marketing Officer (CMO) | Brent Smart |
| Chief Executive Officer (CEO) | Mark Green |
| Yönetici Direktör | Matt Michael |
| Yaratıcı Ajans Başkanı | Ant Keogh |
| Prodüktör | Romanca Mundrea |
| Prodüksiyon Şirketi | Exit Films |
| Yönetmen | Glendyn Ivin |
| Prodüksiyon Sorumlusu | Leah Churchill-Brown |
| Prodüktör | Alice Grant |
| Görüntü Yönetmeni | Germaine McMicking |
| Editing Şirketi | The Editors |
| Prodüktör | Charlotte Griffiths |
| Editör | Shannon Michaelas |
| Post Prodüksiyon | ALT VFX |
| Özel Efektler | Dave Edwards |
| Prodüktör | Martina Kersten |
4
WWF Italia - #WeAreThePanda
Beautifully-shot video and accompanying print campaign for WWF in Italy with an urgent call to action. Stop the extinction of the next endangered species: Humans.
| Başlık | #WeAreThePanda |
| Brief | The campaign aims to raise awareness and inform people about the importance of protecting the ecosystem to save the new endangered species: humans. For this reason, the focus of the communication is no longer animals, but a heedless and self-satisfied human race that, with a smile on its lips, destroys the nature on which its very survival depends. Finally, the line, which quotes the iconic language of memes, provocatively underlines the absurdity of these behaviours. All campaign activities are gathered under the hashtag #WeAreThePanda which, thanks to a provocative role reversal, capitalises on the iconic power of the WWF symbol to raise awareness of the new endangered species, ours. The campaign communicates the goals of WWF's 2023-25 agenda and creates awareness about issues that, according to the World Economic Forum's Global Risk Report, represent the fastest-accelerating risk factors for humanity in the next 10 years. |
| Haftanın | Accenture Interactive |
| Kampanya | #WeAreThePanda |
| Reklamcı | WWF |
| Marka | WWF Italia |
| Posted | Kasım 2023 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Television & Cinema |
| Yaratıcı Ajans Başkanı | D...de Bo....ci Sadece aboneler |
| Yaratıcı Yönetmen | Al.....dro C....to Sadece aboneler |
| Yaratıcı Yönetmen | M...eo Gr....se Sadece aboneler |
| Fotoğraf / İlustrasyon | S....no Ro....li Sadece aboneler |
| Prodüktör | Ri....do Bi......sso Sadece aboneler |
| Chief Strategy Officer | An....no Og.....nti Sadece aboneler |
| Brand Strategy Manager | S..a Ma.....to Sadece aboneler |
| Song | M...o C....ti Sadece aboneler |
| Reklam Yazarı | Fr.....ca P....co Sadece aboneler |
| Sanat Yönetmeni | Fr.....ca Bu....ni Sadece aboneler |
| Prodüktör | Al.....dro B...io Sadece aboneler |
| Prodüktör | Ca....na La.....tti Sadece aboneler |
| Design Director | Ve....ca Sa....et Sadece aboneler |
| Design Lead | I...ia M....no Sadece aboneler |
| Visual Design | G....mo ..i Sadece aboneler |
| Digital Marketing | M...a Ci....io Sadece aboneler |
| Post Prodüksiyon | B..2 S...io Sadece aboneler |
5
QuickBooks - For the Hero behind the Heroes
Warrior Queen Boudica creates some seriously helpful tax efficiencies through Quickbooks accounting software. Creative through FCB in London.
| Başlık | For the Hero behind the Heroes |
| Haftanın | FCB London |
| Kampanya | For the Hero behind the Heroes |
| Reklamcı | Intuit Inc. |
| Marka | QuickBooks |
| İlk Yayınlanma Tarihi | 2023 / 11 |
| Sektör | IT Solutions & Professional Networks |
| hikaye | ‘For the Hero behind the Heroes’ shows warrior Queen Boudica talking to her accountant about sharpening her acquisitions strategy, the Three Bears getting their payroll just right, Hercules strengthening his personal training business, and Sleeping Beauty relaxing during tax season. |
| felsefe | Accounting professionals are often overlooked or underappreciated. Intuit QuickBooks and FCB London want to change that with their new campaign, ‘For the Hero behind the Heroes’, and bring the UK’s number crunchers into the spotlight. The new campaign quite literally heroes accountants across the UK, showing that every client – even the historical, mythical and fairy tale ones – owes a lot to their heroic accountants. Using these unexpected characters, the ads will show UK accountants all the ways in which QuickBooks for Accountants technology can help them work more efficiently. And what better day to launch the campaign than the 10th November, which as we all know is International Accounting Day? This celebrates the day in 1494 when Luca Paciolo, the “Father of Accounting” published his foundation for modern accounting and bookkeeping, Summa de arithmetica, geometria, proportioni et proportionalita (everything about arithmetic, geometry and proportion). ‘For the Hero behind the Heroes’ is directed by award-winning female director Tiny Bullet, and showcases how QuickBooks for Accountants is the perfect tool for small firm accountants, through innovative new products like Pro Tax, Practice Manager and Bureau Payroll, which help them help their clients and grow their practices. The campaign will run across YouTube, OOH, Print, Social, Digital, Radio and Events from the 10th November to the end of Q4 2023. |
| Medya Türü | İnteraktif |
| Süre | |
| Editing Şirketi | Final Cut |
| Yaratıcı Ajans Başkanı | Owen Lee |
| Yaratıcı Yönetmen | Jessica Giles |
| Yaratıcı Yönetmen | Austin Hamilton |
| Yaratıcı Ekip | Ben Usher |
| Yaratıcı Ekip | Rob Farren |
| Sanat Yönetmeni | Rob Farren |
| Sanat Yönetmeni | Jessica Giles |
| Reklam Yazarı | Ben Usher |
| Reklam Yazarı | Austin Hamilton |
| Direktör | Erika Abd-Allah |
| Direktör | Kirsten Barnes |
| Müşteri Temsilcisi | Bizzie Martin |
| Strategist | Anna Green |
| Ajans Prodüktörü | Carrie Moores |
| Ajans Prodüktörü | Nikki Chapman |
| Ajans Prodüktörü | Dawn Moretti |
| Tasarımcı | Becci Salmon |
| Tasarımcı | Jack Walker |
| Tasarımcı | William Little |
| Tasarımcı | Tessa Bridge |
| Tasarımcı | Dante Attuoni |
| Prodüksiyon Şirketi | FLIPT |
| Yönetmen | Tiny Bullet |
| Prodüktör | Philippa Thomas |
| Prodüktör | Adam Saward |
| Görüntü Yönetmeni | Chris Sabogal |
| Still photographer | Gary Salter |
| Editör | Sam Bould |
| Reklam Sorumlusu | Michael Benjamin |
| Reklam Sorumlusu | Martin Dyhouse |
| Reklam Sorumlusu | Sara Zaibag |
| Reklam Sorumlusu | Louise Gaffney |
| Reklam Sorumlusu | Bee Nortje |
| Post Prodüksiyon | Unit |
| Music / Sound Design | Unit |
ANDY AWARDS' PICK
+1
Boonthavorn - Live Our Way
The ANDY Awards pick this week is Thai home improvement retailer, Boonthavorn, with an innovative approach to updating the generations-old family home. Creative through Wunderman Thompson.
| Başlık | Live Our Way |
| Haftanın | Wunderman Thompson |
| Kampanya | Live Our Way |
| Reklamcı | Boonthavorn |
| Marka | Boonthavorn |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | P..k Wa.....ri Sadece aboneler |
| Yaratıcı Grup Başkanı | Wi.....ana Do.....ng Sadece aboneler |
| Managing Partner | Su.....pa Tr......ong Sadece aboneler |
| Direktör | Nu.....ong Wa.....vit Sadece aboneler |
| Group Account Director | K....it K....ee Sadece aboneler |
| Müşteri Direktörü | K....ee Ch.....jit Sadece aboneler |
| Prodüktör | J...j Me.....it Sadece aboneler |
| Prodüktör | Ji....rn Ch.....ach Sadece aboneler |
| Director of Operations | Se.....ip Se......dha Sadece aboneler |
| Digital Project Manager | P....ra Ta.....ap Sadece aboneler |
| Prodüksiyon Şirketi | Te....ol S...ta Sadece aboneler |
| Sanat Yönetmeni | Ph.....as Jong........anan Sadece aboneler |
| Reklam Yazarı | Te....ol Th......rus Sadece aboneler |
| Yönetici Direktör | T...n Tu......eon Sadece aboneler |
| Yönetmen | Te....ol S...ta Sadece aboneler |
| Assistant Director | Ki.....un Jo......wut Sadece aboneler |
| Prodüktör | C....pa Plo......ung Sadece aboneler |
| Assistant Producer | W....an La.....rom Sadece aboneler |
| Sinematografi | Ch.....wut Cho......sak Sadece aboneler |
| Gaffer | Ph.....ep Ph.....ng Sadece aboneler |
| Ses | A....rp Su.....hon Sadece aboneler |
| Sanat Yönetmeni | Po....ai Ch.....oon Sadece aboneler |
| Prop Master | S....ak Ma....um Sadece aboneler |
| Oyuncu Seçimi | Na.....ra M....ne Sadece aboneler |
| Stilist | Mo....ip N...ng Sadece aboneler |
| Location | J....at San......hai Sadece aboneler |
| Editör | S....ut Kaw........wong Sadece aboneler |
| Telesine | Nu....ha Khaj........akul Sadece aboneler |
| VTR | PO.....E4 Sadece aboneler |
| Ses | S...d S...e Sadece aboneler |
| Retouching Manager | M....ge Sadece aboneler |
