TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 13, 2024

1

easyJet - All Aboard the Orange Plane

Airline easyJet celebrates the 2024 Eurovision Song Contest with a series of suitably euphoric, catchy in-flight, fan village and social media activations, in partnership with T&Pm and DEPT.

BaşlıkAll Aboard the Orange Plane
Haftanın
Kampanya All Aboard the Orange Plane
Reklamcı easyJet
Marka easyJet
İlk Yayınlanma Tarihi 2024 / 5
Sektör Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet.
Medya Türü Social Media
Süre
Marketing Director
Brand Manager
Agency
Agency
Yaratıcı Yönetmen
Yaratıcı Ekip
Planning Director
Yönetici Direktör
Direktör
Senior Producer
Agency
Prodüktör
Production Assistant
Lead Researcher
Director Marketing Services
Creative Lead
Content Director
Content Director
Content Director
Chief Executive Officer (CEO)
Global Executive Creative Director
Prodüktör
Editorial Direction
Yaratıcı Ekip
Direktör
Müşteri Temsilcisi
Senior Producer
Strategist
Design Director
Yönetmen
Görüntü Yönetmeni
Gaffer
Wardrobe
Wardrobe
Hair
Hair
Runner
Offline Editing
Renkçi
Özel Efektler
Şarkı Sözü Yazarı
Müzik Şirketi
Engineering
2

VABYSMO - A Beautiful Sight

This Mother's Day, Grey Health pays tribute to mothers with this beautiful animated short film for eye care brand VABYSMO.

BaşlıkA Beautiful Sight
Haftanın
Kampanya A Beautiful Sight
Reklamcı Genetech
Marka VABYSMO
İlk Yayınlanma Tarihi 2024 / 5
Sektör Health & Pharmaceutical Products
hikaye Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health.
Medya Türü Web Film
Süre
Global Chief Creative Officer
Yetenek
Grup Yaratıcı Direktörü
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Copy Supervisor
Yönetici Direktör
Strategist
Senior Producer
Yönetmen
Yönetmen
Sanat Yönetmeni
Prodüksiyon Sorumlusu
Prodüktör
Concept Art
Concept Art
Animasyon
Animasyon
Motion
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni Amiri
Head of Account Management
Account Management
Account Management
Müşteri Süpervizörü
Müşteri Süpervizörü
Strategy Director
Director of Project Management
Lead Project Manager
Lead Project Manager
Business Operations
Prodüksiyon Sorumlusu
Music Producer
Prodüktör
Prodüktör
CGI
CGI
Lead 3D Artist
Lead 3D Artist
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Retoucher
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Yetenek
Animation Director
Yaratıcı Yönetmen
Animasyon
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni Amiri
Animasyon
Animasyon
Head of Account Management
Özel Efektler
Account Management
Compositing
Müşteri Süpervizörü
Music Producer
Müşteri Süpervizörü
Strategy Director
Music Producer
Director of Project Management
Music Producer
Lead Project Manager
Lead Project Manager
Video Editor
Business Operations
Prodüksiyon Sorumlusu
Prodüktör
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Yetenek
Animasyon
Animasyon
Animasyon
Özel Efektler
Compositing
Music Producer
Music Producer
Video Editor
3

Tango - Warden

Hilarious new ad for the UK's Tango soft drink that sticks with the brand's long-running, winning 'Tango'd' payoff line. Creative through VCCP.

BaşlıkWarden
Haftanın
Kampanya Warden
Reklamcı Britvic Soft Drinks Limited
Marka Tango
PostedMayıs 2024
Sektör Non-Alcoholic
Medya Türü Social Media
Süre
Production Girl & Bear
Director
4

Badoit - Bulles de Joie

One of two new films that unveil Badoit's new visual identity, repositioning the mineral water as elegant and refined.

BaşlıkBulles de Joie
Haftanın
Kampanya Bulles de Joie 2024
Reklamcı Danone Eaux
Marka Badoit
İlk Yayınlanma Tarihi 2024 / 5
Sektör Mineral, Sparkling & Bottled Waters
felsefe (ana dil) BETC et Badoit dévoilent deux nouveaux films qui annoncent la nouvelle identité visuelle ainsi que le repositionnement de la marque, alliant raffinement et élégance.
 
Ils illustrent ce que l’on ressent lorsqu’on passe un bon moment avec ses proches, que ce soit lors d’un déjeuner en famille ou un apéritif entre amis. Un moment de convivialité et de légèreté où l’on oublie tout, sauf la joie d’être ensemble et le plaisir des fines bulles. Une jolie métaphore d’une bulle de joie qui illustre mieux que jamais la signature historique de la marque. 
 
À la réalisation, Anton Tammi, qui vient de l’univers du clip et du luxe (réalisateur de clips pour The Weeknd ainsi que de la publicité Saint Laurent avec Zoé Kravitz, entre autres), à l’aise dans l’art délicat du plan séquence. Son univers visuel et sonore amène un vent de fraîcheur et donne vie à l’esprit aérien de la marque. 
 
 
Les deux films seront diffusés à partir du 06/05 et seront déclinés en affichage, presse, DOOH ainsi qu’en digital.
Medya Türü Television
Süre
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Vice President (VP)
Account Management
Account Management
Account Management
VP, Executive Creative Director
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Creative Maker
Agency TV Producer
Prodüksiyon Şirketi
Yönetmen
Prodüktör
Director of Production
Görüntü Yönetmeni
Chief Decorator
Stylist
Post Prodüksiyon
Editör
Renkçi
Ses Prodüksiyonu GUM
Kompositör
5

LYNX - The Robbery

This second of two darkly humorous films for LYNX through MullenLowe tells the story of love born out of a robbery! Directed by Lionel Goldstein.

BaşlıkThe Robbery
Haftanın
Kampanya The Power of a Fragrance
Reklamcı Unilever
Marka LYNX
İlk Yayınlanma Tarihi 2024 / 5
Sektör Deodorants
hikaye With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Medya Türü Television
Süre
Agency
Yönetmen
Editör
Post Prodüksiyon
Prodüksiyon Sorumlusu
Post Grading
Görüntü Yönetmeni
Ajans Prodüktörü
Set Tasarımcısı
Yaratıcı Ekip
Prodüktör
Müşteri Temsilcisi
Yaratıcı Yönetmen
Oyuncu Seçimi
Agency
Yaratıcı Yönetmen
Design/Graphics
Yaratıcı Ekip
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Ses
Prodüksiyon Şirketi
Post Prodüksiyon
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