Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on  5 June 2017
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience. But, as the old saying goes, ... Daha fazla oku

on 15 May 2017
By Matthew Hallock While this is really hard, mute your cell phone, quit email, close browser windows and carve out 11 whole minutes to watch Educating Peter. This landmark video was made by Digi... Daha fazla oku

Philippe Paget
yoluyla Philippe Paget on 10 May 2017
The world’s pre-eminent creative festival has transfigured along with the industry. Although the Saturday night awards ceremony is still a highlight, many other prize-giving events throughout the week are of equal or even higher importance, depending on your area of expertise. Alongside the presentation of the iconic Lions are the many talks and workshops, which enable creative exchange and inspire attendees of every stripe: from budding creative tyros to clients looking for ways to ensure that their brands can stand out in a cluttered landscape.  Daha fazla oku

on  1 May 2017
89% of advertising not noticed or remembered at all. $628 billion per annum wasted on ‘wallpaper’. Audiences who either don’t like you, ignore you or actively block you. Is marketing today an impossible job? Daha fazla oku

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