Insights: The Cutting Edge of Advertising category: advertising

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

yoluyla Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. Daha fazla oku

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

yoluyla Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. Daha fazla oku

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

yoluyla Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. Daha fazla oku

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

yoluyla Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. Daha fazla oku

Tales of female empowerment

yoluyla Mark Tungate on 11 March 2024

March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. Daha fazla oku

Empowering the Future: Investing in Women to Propel the Ad Industry Forward

on 8 March 2024

The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. Daha fazla oku