Insights: The Cutting Edge of Advertising tag: super-bowl - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Super Bowl 2024: Funny, but seriously expensive

yoluyla Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. Daha fazla oku

Why Is the Super Bowl an Ad Jamboree?

yoluyla Mark Tungate on 6 February 2023

We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? Daha fazla oku

Comment la blockchain a remporté le Super Bowl

yoluyla Mark Tungate on 2 March 2022

Il y aura eu de nombreuses innovations digitales et d’inspirations à prendre du grand événement du mois dernier, très justement surnommé le “Crypto Bowl”. Daha fazla oku

How blockchain won the Super Bowl

yoluyla Mark Tungate on 1 March 2022

There was plenty of digital innovation and inspiration to take away from last month’s big game, nicknamed the “Crypto Bowl”. Daha fazla oku

Super Bowl or Super Bold?

yoluyla Mark Tungate on 8 February 2021

The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? Daha fazla oku

Super Bowl 2019 – Expert Commentary on the Ultimate Commercial Showdown

on 12 February 2019

In this year’s Super Bowl, one of the staple trends was celebrity appearances and endorsement. Daha fazla oku

Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t

on 7 February 2019

Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? Daha fazla oku

Reactions to Super Bowl Ads

on 6 February 2019

Super Bowl highlights from GSD&M, The BAM Connection, Chemistry and Berlin Cameron. Daha fazla oku

Super Bowl Ad Reviews from Marty Senn, CCO at Carmichael Lynch

on 4 February 2019

The game is over now, but the year is just beginning. Daha fazla oku

The Day that Brings Us Together

on 4 February 2019

The Super Bowl still draws us together like no national holiday except Thanksgiving. Daha fazla oku

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