MASTERCARD CONTINUES TO SET THE BAR HIGH IN A CATEGORY THAT INCREASINGLY FEATURES SMART USE OF DATA.
The ideas in this category are not so much “campaigns” as innovative business ideas that actively help people, led by Mastercard with two entries in the top five. There were also two projects that empowered women in countries where financial inclusion is not a given: Mexico and India. It’s also worth noting that “data” – once a word that inspired privacy fears – is being deployed here for good causes. The witty “Last Performance” from Partners Life is something of an outlier, in that it uses traditional TV in an unexpected way.
The ideas in this category are not so much “campaigns” as innovative business ideas that actively help people, led by Mastercard with two entries in the top five. There were also two projects that empowered women in countries where financial inclusion is not a given: Mexico and India. It’s also worth noting that “data” – once a word that inspired privacy fears – is being deployed here for good causes. The witty “Last Performance” from Partners Life is something of an outlier, in that it uses traditional TV in an unexpected way.
Most awarded
campaigns, brands &
agencies in
Finance in
2023
Most awarded
campaigns, brands and
agencies in
Finance in
2023
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Mastercard |
| 2 |  |
WECAPITAL |
| 3 |  |
Partners Life |
| 4 |  |
NRMA |
| 5 |  |
Ujjivan |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Worldgroup Sp. z o.o., Warszawa |
| 2 |  |
DDB Mexico, Mexico City |
| 3 |  |
Special Group, Auckland |
| 4 |  |
Bear Meets Eagle On Fire, Darlinghurst |
| 5 |  |
McCann New York |
Watch
1. Mastercard / Where to Settle
| Başlık | Where to Settle |
| Brief | “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. |
| Haftanın | McCann Worldgroup Sp. z o.o. |
| Kampanya | Where to Settle |
| Reklamcı | Mastercard |
| Marka | Mastercard |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'. |
| Sorun | Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation. |
| Sonuç | Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office. Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society. |
| Medya Türü | İnteraktif |
| Süre | |
| Chief Innovation Officer | Marcin Samek |
| Broadcast Producer | Damian Szojda |
| Global Executive Creative Director | John Mescall |
| Grup Yaratıcı Direktörü | Leopold Billard |
| Grup Yaratıcı Direktörü | Jordan Kramer |
| Chief Communications Officer | Jessica Bayat |
| Head of Design | Matt Van Leeuwen |
| Strateji Planlamacı | Maria Gajkowska |
| Yönetici Direktör | Małgorzata Tereszczenko |
| Müşteri Temsilcisi | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
| Traffic Manager | Jędrek Zamorowski |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Global Executive Creative Director | Pierre Lipton |
| National Creative Officer | Catalin Dobre |
| Strateji Planlamacı | Maria Gajkowska |
| Müşteri Temsilcisi | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
2. WECAPITAL / Data tienda
| Başlık | Data tienda |
| Haftanın | DDB Mexico |
| Kampanya | Data Tienda |
| Reklamcı | WECAPITAL |
| Marka | WECAPITAL |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| Slogan | 83% of women in Mexico have no credit history. |
| hikaye | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Ajans Başkanı | Diego Ortiz "Mimo" |
| Yaratıcı Yönetmen | Chantal Silva |
| Yaratıcı Yönetmen | Gerardo Méndez |
| Yaratıcı Yönetmen | José Hernández |
| Yaratıcı Yönetmen | Rodrigo Alonso |
| Developer | Roberto Vargas |
| Editör | Tayatzin Cedillo |
3. Partners Life / The Last Performance
| Başlık | The Last Performance |
| Haftanın | Special Group |
| Kampanya | Last Performance |
| Reklamcı | Partners Life |
| Marka | Partners Life |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Insurance |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Naomi Ballantyne |
| Reklam Sorumlusu | Tony Arthur |
| Reklam Sorumlusu | Kris Ballantyne |
| Reklam Sorumlusu | Tina Morgan |
| Reklam Sorumlusu | Mika Ballantyne |
| Reklam Sorumlusu | Gerhard van Graan |
| Reklam Sorumlusu | Sophie Broom |
| Yaratıcı Ajans Başkanı | Tony Bradbourne |
| Yaratıcı Yönetmen | Lisa Fedyszyn |
| Yaratıcı Yönetmen | Jonathan McMahon |
| Reklam Yazarı | Jack Gravatt |
| Müşteri Direktörü | Till Dittmers |
| Prodüksiyon Sorumlusu | Sally Lankshear |
| Senior Producer | Casey King |
| Group Business Director | Hugo Parcell |
| Direktör | Hannah Ross |
| Chief Strategy Officer | Rory Gallery |
| Group Strategy Director | Nick Salter |
| Medya Direktörü | Briar Rowsell |
| Head of PR & Influence | Kelly Grindle |
| Prodüksiyon Şirketi | South Pacific Pictures |
| Yönetmen | Mike Smith |
| Post Production / Sound | Images & Sound |
4. MasterCard / Touch Card
| Başlık | Touch Card |
| Haftanın | McCann New York |
| Kampanya | Touch Card |
| Reklamcı | Mastercard International |
| Marka | MasterCard |
| İlk Yayınlanma Tarihi | 2022 / 3 |
| Sektör | Credit Cards |
| hikaye | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Beth Dolan |
| Reklam Sorumlusu | Gregg Weiss |
| Reklam Sorumlusu | Jill Davidson |
| Reklam Sorumlusu | John McDonald |
| Reklam Sorumlusu | Judy Vigiletti |
| Reklam Sorumlusu | Macy Salama |
| Reklam Sorumlusu | Nicole Grant |
5. Ujjivan Small Finance Bank / Shagun Ka Lifafa
| Başlık | Shagun Ka Lifafa |
| Haftanın | McCann Mumbai |
| Kampanya | SHAGUN KA LIFAFA |
| Reklamcı | Ujjivan Small Finance Bank |
| Marka | Ujjivan Small Finance Bank |
| Posted | Temmuz 2022 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| Medya Türü | Case Study |
| Süre | |
| Chief Creative Director | Prasoon Joshi |
| Sinematografi | Amol Jadhav |
| Reklam Yazarı | Ashish Chakravarty |
| Reklam Yazarı | Karthik R |
| Reklam Yazarı | Prasoon Joshi |
| Reklam Yazarı | Vineet Mahajan |
| Reklam Yazarı | Sambit Mohanty |
| Yaratıcı Yönetmen | Karthik R |
| Yaratıcı Yönetmen | Suresh PV |
| Yaratıcı Yönetmen | Vikash Kumar Ravi |
| Yaratıcı Yönetmen | Rathish Subramaniam |
6. NRMA / Duel
| Başlık | Duel |
| Haftanın | Bear Meets Eagle On Fire |
| Kampanya | Until Then |
| Reklamcı | IAG |
| Marka | NRMA |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Insurance |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Revolver |
| Yaratıcı Ajans Başkanı | Micah Walker |
| Yaratıcı Yönetmen | Paul Gregson |
| Yaratıcı Yönetmen | Ian Williamson |
| Senior Producer | Emma Wright |
| Yönetici Direktör | Toby Hussey |
| Direktör | Hanne Haugen |
| Strategist | Frank Bethel |
| Yönetmen | Steve Rogers |
| Prodüksiyon Sorumlusu | Michael Ritchie |
| Executive Producer & Producer | Pip Smart |
| Görüntü Yönetmeni | Nicolas Karakatsanis |
| Prodüktör | Steven Jones-Evans |
| Tasarımcı | Joanna Mae Park |
| Oyuncu Seçimi | Peta Einberg |
| SFX Supervisor | Taj Trengrove |
| Sound Executive Producer | Michael Gie |
| Ses Tasarım Şirketi | Rumble Studios |
| Lead Sound Designer | Tone Aston |
| Sound Designer | Cameron Milne |
| Sound Designer | Liam Annert |
| Sound Designer | Daniel William |
| Kompositör | Jeremy Richmond |
| Editör | Elise Butt |
| Editorial Producer | Michaela Fenton |
| Editorial Company Executive Producer | Daniel Fry |
| Prodüksiyon Şirketi | Sarah Polak |
| VFX Supervisor | Sheldon Gardner |
| CG Artist | Mike Battcock |
| CG Artist | Bethan Williams |
| CG Artist | Federico Vanone |
| CG Artist | Frank Engen |
| CG Artist | Ihor Obukhovskyi |
| CG Artist | Nigel Timms |
| CG Artist | Quentin Corker-Marin |
| Compositing | Eleonora Laddago |
| Compositing | Manolo Perez |
| Compositing | Time Based Arts |
| Compositing | Olivia O'Neil |
| Compositing | Ralph Briscoe |
| Compositing | Timo Huber |
| Compositing | Viola Bascombe |
| Renkçi | Lewis Crossfield |
| Color Assist | Sharn Talbot |
| Color Assist | Max Ferguson-Hook |
7. Progressive insurance / Dr. Rick Will See you Now
| Başlık | Dr. Rick Will See you Now |
| Haftanın | Havas Boston |
| Kampanya | Dr. Rick |
| Reklamcı | Progressive Insurance |
| Marka | Progressive insurance |
| Posted | Temmuz 2022 |
| Sektör | Insurance |
| Medya Türü | Case Study |
| Süre | |
| Yönetmen | Martin Granger |
| Yaratıcı Yönetmen | Mike Sullivan |
| Yaratıcı Yönetmen | Sean Sullivan |
| Ses Mühendisi | Mike Secher |
| Editör | Aaron Langley |
| Yaratıcı Yönetmen | Sean McBride |
| Yaratıcı Ajans Başkanı | Sean McBride |
| Yaratıcı Yönetmen | Gregg Nelson |
| Grup Yaratıcı Direktörü | Gregg Nelson |
| Prodüksiyon Sorumlusu | Sean Vernaglia |
| Prodüksiyon Sorumlusu | Karol Zeno |
| Prodüktör | Heidi Soltesz |
| Executive Client Services Director | Vallerie Bettini |
| Yaratıcı Yönetmen Ortağı | Zac Milner |
| Business Affairs Director | Danielle Ivicic |
| Brand Strategy Director | Catherine Sheehan |
| Marketing Director | Alex McSweeney |
| Head of Project Management | Tina Meade |
| Senior Brand Strategist | Molly Chisholm |
| Yaratıcı Yönetmen | Thomas Hair |
| Assistant Producer | Danielle Balanov |
| Prodüksiyon Şirketi | Moxie Pictures |
| Editing Şirketi | Cosmo Street |
| Editing Şirketi | Cosmo Street |
| Post Prodüksiyon | Wondros/Zero VFX |
| Audio | Soundtrack Group |
8. Czech Insurance Association / 13 minutes
| Başlık | 13 minutes |
| Haftanın | McCann Prague |
| Kampanya | 13 minutes |
| Reklamcı | Czech Insurance Association |
| Marka | Czech Insurance Association |
| Posted | Aralık 2021 |
| Sektör | Insurance |
| Medya Türü | Branded Content |
| Süre | |
| Yaratıcı Yönetmen | Leonard Savage |
| Yaratıcı Yönetmen | Aleš Brichta |
| Sanat Yönetmeni | Jiří Horut |
| Sanat Yönetmeni | Vítězslav Štrobl |
| Reklam Yazarı | Hana Studenicova |
| Tasarımcı | Martin Stříbrský |
| Tasarımcı | Tomáš Kysel |
| Görüntü Yönetmeni | Adam Kruliš |
| Yönetmen | Vít Klusák |
| Prodüksiyon Şirketi | Hypermarket Films |
| İlustratör | Jan Rambousek |
| Ajans Prodüktörü | Jitka Baldwin |
| Ajans Prodüktörü | Pavla Klimešová |
| Fotoğrafçı | Patrik Klema |
| Müşteri Direktörü | Michal Míka |
| Müşteri Temsilcisi | Bára Divíšková |
| Social Media Director | David Bárta |
| Social Media Manager | Monika Šindelářová |
| Creative Excellence Manager | Alice Reindlová |
9. NRMA / Runaway
| Başlık | Runaway |
| Haftanın | Bear Meets Eagle On Fire |
| Kampanya | Until Then |
| Reklamcı | IAG |
| Marka | NRMA |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Insurance |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Revolver |
| Yaratıcı Ajans Başkanı | Micah Walker |
| Yaratıcı Yönetmen | Paul Gregson |
| Yaratıcı Yönetmen | Ian Williamson |
| Senior Producer | Emma Wright |
| Yönetici Direktör | Toby Hussey |
| Direktör | Hanne Haugen |
| Strategist | Frank Bethel |
| Yönetmen | Steve Rogers |
| Prodüksiyon Sorumlusu | Michael Ritchie |
| Executive Producer & Producer | Pip Smart |
| Görüntü Yönetmeni | Nicolas Karakatsanis |
| Prodüktör | Steven Jones-Evans |
| Tasarımcı | Joanna Mae Park |
| Oyuncu Seçimi | Peta Einberg |
| SFX Supervisor | Taj Trengrove |
| Sound Executive Producer | Michael Gie |
| Ses Tasarım Şirketi | Rumble Studios |
| Lead Sound Designer | Tone Aston |
| Sound Designer | Cameron Milne |
| Sound Designer | Liam Annert |
| Sound Designer | Daniel William |
| Kompositör | Jeremy Richmond |
| Editör | Elise Butt |
| Editorial Producer | Michaela Fenton |
| Editorial Company Executive Producer | Daniel Fry |
| Prodüksiyon Şirketi | Sarah Polak |
| VFX Supervisor | Sheldon Gardner |
| CG Artist | Mike Battcock |
| CG Artist | Bethan Williams |
| CG Artist | Federico Vanone |
| CG Artist | Frank Engen |
| CG Artist | Ihor Obukhovskyi |
| CG Artist | Nigel Timms |
| CG Artist | Quentin Corker-Marin |
| Compositing | Eleonora Laddago |
| Compositing | Manolo Perez |
| Compositing | Time Based Arts |
| Compositing | Olivia O'Neil |
| Compositing | Ralph Briscoe |
| Compositing | Timo Huber |
| Compositing | Viola Bascombe |
| Renkçi | Lewis Crossfield |
| Color Assist | Sharn Talbot |
| Color Assist | Max Ferguson-Hook |
| Music Supervision | Anton Trailer |
10. Coinbase / Less Talk, More Bitcoin
| Başlık | Less Talk, More Bitcoin |
| Başlık (ana dil) | The Big Game |
| Haftanın | Accenture Song |
| Kampanya | Less Talk, More Bitcoin |
| Reklamcı | Coinbase Global, Inc. |
| Marka | Coinbase |
| Posted | Haziran 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | The Mill New York |
| Prodüksiyon Sorumlusu | Clare Melia |
| Yönetmen | Carl NORTON |
| Yönetmen | Dan Williams |
| Yaratıcı Yönetmen | Jason Kreher |
| Yaratıcı Ekip | Ragen Fykes |
| Brand Practice Lead | Alex Woods |
| Prodüksiyon Sorumlusu | Leah Donnenberg |
11. OKX / Remember OKX
| Başlık | Remember OKX |
| Haftanın | BBDO New York |
| Kampanya | Remember OKX |
| Reklamcı | OKX |
| Marka | OKX |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Banking, Finance, Law & Insurance |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Biscuit Filmworks NY |
| Reklam Sorumlusu | Rachel Conlan |
| Marketing Director | Frederica Tompkins |
| Marketing Manager | Lauren Croke |
| Reklam Sorumlusu | Christine Joos |
| Global Chief Creative Officer | David Lubars |
| Chief Executive Officer (CEO) | St John Walshe |
| Regional Chief Creative Officer | Luiz Sanches |
| Yaratıcı Ajans Başkanı | Matt McDonald |
| Yaratıcı Yönetmen | Alex Booker |
| Yaratıcı Yönetmen | Philip Sicklinger |
| Senior Creative | Oswald Yvan |
| Yaratıcı Ekip | Ruth Bellotti |
| Group Executive Producer | Chance Bassett |
| Senior Producer | Sarah Steinberg |
| Music Producer | Julia Millison |
| Prodüksiyon Şirketi Prodüktör | Victoria Wills |
| Director of Broadcast Business Affairs | Kathleen Bannon |
| VP Group Strategy Director | Zach Kula |
| Müşteri Temsilcisi | Kendall Saunders |
| Assistant Account Executive | Priya Mittal |
| Yönetmen | Andreas Nilsson |
| Managing Partner | Shawn Lacy |
| Yönetici Direktör | Shawn Lacy |
| Prodüksiyon Sorumlusu | Holly Vega |
| Prodüksiyon Şirketi Prodüktör | Peter Knowles |
| Prodüktör | Sean Moody |
| Görüntü Yönetmeni | Lasse Frank |
| Prodüktör | Andy Kelly |
| Editing Şirketi | Mackcut |
| Editör | Ian Mackenzie |
| Assistant Editor | Cooper McLane |
| Prodüksiyon Şirketi Prodüktör | Gina Pagano |
| Sound Designer | Sam Shaffer |
| Sound Designer | Marc Healy |
| Mixer | Sam Shaffer |
| Mixer | Corey Baum |
| Özel Efektler | Bacon X |
| VFX SUPERVISOR | Jonas Drehn |
| VFX Executive Producer | Eliana Carranza-Pitcher |
| Aktör | Daniel Ricciardo |
| Aktör | Scotty James |
| Aktör | Pep Guardiola |
12. BMO / NXT LVL
| Başlık | NXT LVL |
| Haftanın | FCB Canada |
| Kampanya | NXT LVL |
| Reklamcı | BMO |
| Marka | BMO |
| Posted | Kasım 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Sorun | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Medya Türü | İnteraktif |
| Yaratıcı Ajans Başkanı | Nancy Crimi-Lamanna |
| Yaratıcı Yönetmen | Andrew MacPhee |
| Yaratıcı Yönetmen | Jeremiah McNama |
| Sanat Yönetmeni | Hussein Rumaithi |
| Reklam Yazarı | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Yönetici Direktör | Tim Welsh |
| Chief Strategy Officer | Shelley Brown |
| Strategy Director | Stephanie Gyles |
| UX | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Prodüksiyon Şirketi | Unified Content |
| Prodüksiyon Sorumlusu | Michi Lepik-Stahl |
| Yönetmen | Tom Feiler |
| Görüntü Yönetmeni | TJ Derry |
| Görüntü Yönetmeni | Adam Madrzyk |
| Editör | Peter Miller |
| Yaratıcı Yönetmen | Mike Kotevitch |
| Reklam Yazarı | Caleb McMullen |
| Müşteri Direktörü | Hailey Scott |
| Content Strategy | Daisy Qin |
13. HomeEquity Bank / Letters Home
| Başlık | Letters Home |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Letters Home |
| Reklamcı | HOMEQ Corporation |
| Marka | HomeEquity Bank |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Yaratıcı Yönetmen | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Müşteri Temsilcisi | Lauren Boultwood |
| Müşteri Temsilcisi | Samantha Tang |
| Planning Team | Maxine Thomas |
| Reklam Sorumlusu | Yvonne Ziomecki |
| Reklam Sorumlusu | Vivianne Gauci |
| Reklam Sorumlusu | Erin Wilson |
| Reklam Sorumlusu | Niary Toodakian |
| Reklam Sorumlusu | Jack Wilson |
| Reklam Sorumlusu | Saad Sharfuddin |
| Medya Ajansı | OMD |
| Medya Ajansı | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Prodüksiyon Şirketi | Zulubot |
| Yönetmen | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Editing Şirketi | Zulubot |
| Editör | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Ses Mühendisi | Dino Cuzzolino |
| Fotoğrafçı | Noah Mroueh |
| Senior Developer | Jake Edwards |
14. NIKKEI / Endless Appetite (Board)
| Başlık | Endless Appetite (Board) |
| Haftanın | Dentsu Inc. |
| Kampanya | Endless Appetite |
| Reklamcı | NIKKEI Inc. |
| Marka | NIKKEI |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Yoshihiro Yagi |
| Sanat Yönetmeni | Natsuki Tomoda |
| Reklam Yazarı | Miyuki Ito |
| Tasarımcı | Yoh Kitanaka |
| Tasarımcı | Yasuyuki Nakabayashi |
| Tasarım Şirketi | J.C. Spark |
| Yönetmen | Hideki Inaba |
| Prodüksiyon Şirketi | P.I.C.S. |
| Prodüktör | Haruka Tanji |
| Prodüksiyon Sorumlusu | Ayaka Watanabe |
| Kompositör | Ryo Kaneda |
15. Growney / The Rise
| Başlık | The Rise |
| Haftanın | Philipp und Keuntje GmbH |
| Kampanya | The Rise |
| Reklamcı | Growney |
| Marka | Growney |
| İlk Yayınlanma Tarihi | 2022 / 12 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Let’s confront people with the effects of climate change in an unusual way – citing an attention-grabbing topic: Money. We created a super attractive but massively unscrupulous offer. A business model out of the disaster: “THE RISE”, the first real estate company to help you profit from rising sea levels.The goal: a cynical offer that looked so authentic that people couldn’t help but share and talk about it. To achieve this, we perfected “THE RISE'' offline and online: from a legit-looking LinkedIn profile of the startup’s CEO and website listing future beachside property plots to billboards placed in regions projected to become coastland according to Climate Central, etc. To orchestrate the outcry, we fed daily content and ads to strategically chosen opinion leaders on social media. Our second goal was to start a discussion around private investments and show people that they can make profits and help the environment. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Diether Kerner |
| Yaratıcı Ajans Başkanı | Robert Müller |
| Yaratıcı Yönetmen | Nicolas Klein |
| Yaratıcı Yönetmen | Jonas Keller |
| Sanat Yönetmeni | Kathrin Hundt |
| Reklam Yazarı | Gerrit Zell |
| Müşteri Temsilcisi | Nina Wulf |
| Reklam Yazarı | Carolin Kolbinger |
| Sanat Yönetmeni | Laura Peter |
| Sanat Yönetmeni | Kalle Kruse |
| Sanat Yönetmeni | Josef Janacz |
| Sanat Yönetmeni | Hanna Heintzsch |
| Müşteri Direktörü | Isabell Contreras Morales |
| Sanat Yönetmeni | Firyal Purwanto |
| Social Media Manager | Vincent Schönborn |
| Müşteri Temsilcisi | Louis Sternberg |
| Trainee | Marilyn Salamov |
| Müşteri Temsilcisi | Judith Knabe |
| Director Creative Media | Lukas Pachoinig |
| Prodüktör | Samuel Cody |
| Prodüktör | Diana Scarfo |
| Junior Editor | Fabio Henning |
| Editör | Jay Moss |
| Sr. Marketing Manager | William Gödecke |
| Müşteri Temsilcisi | Swantje Burow |
| Social Media Manager | Lara Fleischmann |
| Online Marketing | Yifan Wang |
| Marketing Director | Markus Herrmann |
| Junior SEA Manager | Anna Vonalt |
| Senior Retoucher | Sven Fröhlich |
| Senior Retoucher | Sascha Jeide |
| Final Artist | Dorothea Buczek |
| Final Artist | Ponke Herrmann |
| Sanat Yönetmeni | Magdalena Mayr |
| Yaratıcı Danışman | Nikolas Bentel |
| Reklam Sorumlusu | Thimm Blickensdorf |
| Reklam Sorumlusu | Dirk Hempel |
