| Başlık | Wedding |
| Haftanın | Forsman & Bodenfors New York |
| Kampanya | You'll Never Want To Stop Driving |
| Reklamcı | BMW |
| Marka | BMW |
| İlk Yayınlanma Tarihi | 2017 / 10 |
| Sektör | Automotive |
| hikaye | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
| Medya Türü | Television |
| Süre | |
| Müzik Şirketi | Extreme Music |
| Company Name | Sound Lounge |
| Yaratıcı Ajans Başkanı | Patrick Scissons |
| Yaratıcı Yönetmen | Chris Polychronopoulos |
| Grup Yaratıcı Direktörü | Frank Cartagena |
| Grup Yaratıcı Direktörü | Sam Shepherd |
| Sanat Yönetmeni | John Hagerty |
| Reklam Yazarı | Chris Wernikowski |
| Reklam Yazarı | Fanny Josefsson |
| Sanat Yönetmeni | Ilana Wolstein |
| Prodüktör | Madison Wharton |
| Content Producer | Daniel Roversi |
| Director of Business Affairs | Matthew Friday |
| Brand Strategy Director | Steve Gorski |
| Group Business Director | Socrates Papazoglou |
| Müşteri Süpervizörü | Andrew Ames |
| Integrated Producer | Miriam Hamarneh |
| Prodüksiyon Şirketi | Papazoglou |
| Yönetmen | Eric Wareheim |
| Görüntü Yönetmeni | Toby Irwin |
| Prodüksiyon Sorumlusu | Susanne Hargrove |
| Prodüktör | Bernard Rahill |
| Editing Şirketi | Beast Editorial |
| Editör | Merritt Duff |
| Prodüksiyon Sorumlusu | Melissa Lubin |
| Prodüksiyon Şirketi Prodüktör | Jennifer Gothard |
| Mixer | Tom Jucarone |
| Prodüksiyon Şirketi Prodüktör | Alicia Rodgers |
| Renkçi | Tom Poole |
| Prodüksiyon Sorumlusu | Stuart Robinson |