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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Most Innovative Ads of the Month

1

SingleCut Beersmiths - SingleCut Notes IPA

Beer and guitars go hand in hand.

BaşlıkSingleCut Notes IPA
Haftanın
Kampanya SingleCut Notes IPA
Reklamcı SingleCut Beersmiths
Marka SingleCut Beersmiths
İlk Yayınlanma Tarihi
Sektör Alcoholic
hikaye While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.
Medya Türü Product Design/Development
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
ACD
Sanat Yönetmeni
ACD
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Tasarımcı
Tasarımcı
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Müşteri Direktörü
Strategy Director
Digital Strategist
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi Prodüktör
Product Design
Prodüksiyon Şirketi
Prodüksiyon Şirketi
Director of Integrated Production
Yönetmen
Director of Interactive Production
Görüntü Yönetmeni
Fotoğrafçı
Studio Artist
Lead Production Artist
Prodüksiyon Asistanı
Web Developer
Post Prodüksiyon
Social Media Team
Web Developer
Editör
Editör
2

Chevrolet - TikTok with a beat by Carlinhos Brown

A safe and innovative way to jam in the car.

BaşlıkTikTok with a beat by Carlinhos Brown
Haftanın
Kampanya TikTok with a beat by Carlinhos Brown
Reklamcı General Motors Corp.
Marka Chevrolet
İlk Yayınlanma Tarihi
Sektör Automotive
hikaye In a steering wheel turned into a musical instrument through technology, the singer creates a beat and launches a challenge on the social network
felsefe Who doesn't tap on the steering wheel when listening to their favorite songs while driving? This insight led to the launch action of Chevrolet's TikTok profile to the sound of Carlinhos Brown's beat. The action, created by Commonwealth/McCann – WMcCann's exclusive division for Chevrolet – and with Isobar's digital media strategy, Dentsu Company, aims to bring visibility to the automaker among the young audience, reinforcing the brand's presence in the social networks. The launch of Chevrolet's TikTok gave Carlinhos Brown the unusual mission of creating a beat from a musical steering wheel of a brand vehicle with technology developed exclusively by BizSys, with coordination, technical project, and scope of WMcCann's technology area. "The territory of music and technology is part of Chevrolet and we combined both to debut on this social network that is a sensation in Brazil", highlights Hermann Mahnke, marketing executive director of GM South America. The steering wheel used by Brown in the action was adapted from an electronic drum, that is, each part of the steering wheel rim is filled with a sensor responsible for a part of the percussion instrument. By tapping your fingers on the steering wheel, you can hear different percussion sounds played through the car speaker. And it won't just be Carlinhos Brown who will make music during Chevrolet's TikTok launch action. The brand's followers will also be invited to participate in #BatuqueChallenge to create songs on steering wheels or even imitate the beat created by the singer. In addition to the singer, nine creators from the TikTok G3A influencers agency – Thalita Meneghim, Giulia Be, Supla, Paloma Souza, Pkllipe, Bia Napolitano, Rodrigo Rossi and Fael Gomes – will be in charge of Chevrolet's profile for six days, shaking up the challenge and making #BatuqueChallenge a new social networking craze. Instagram Reels will also stage this challenge, giving even more amplification and engagement to the launch action with exclusive content.
Medya Türü Web Film
Süre
Aktör
3

The Academic - Not Your Summer

What a fun way to liven up presentations.

BaşlıkNot Your Summer
Haftanın
Kampanya Not Your Summer
Reklamcı The Academic
Marka The Academic
İlk Yayınlanma Tarihi
Sektör Records, CDs, DVDs & Videos
Medya Türü Music Video
Süre
Reklam Sorumlusu
Reklam Sorumlusu
Vokal
Musician
Musician
Reklam Sorumlusu
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yönetmen
Prodüktör
Animasyon
Head of Content Production
Dijital Yönetmen
Director of Content Production
Ajans Prodüktörü
Reklam Yazarı
Sanat Yönetmeni
Post Prodüksiyon
4

Toyota - Toyota HSR

"Start your impossible."

BaşlıkToyota HSR
Haftanın
Kampanya Toyota HSR
Reklamcı Toyota Motor Corporation
Marka Toyota

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
Medya Türü Cinema
Süre
Prodüksiyon Şirketi
Post Prodüksiyon
Müzik Şirketi
Ses
Yaratıcı Yönetmen A...é M....ra Sadece aboneler
Yaratıcı Yönetmen D....ic G....ns Sadece aboneler
Reklam Yazarı A....as Le....is Sadece aboneler
Sanat Yönetmeni Sadece aboneler
Strateji Planlama A..x Fe.....re Sadece aboneler
Prodüksiyon Şirketi Prodüktör D..e C....an Sadece aboneler
Direktör ..b C....ey Sadece aboneler
Müşteri Direktörü M..e V...ll Sadece aboneler
Yönetmen ..n B...er Sadece aboneler
Executive Production Producer C....ie Ph....ps Sadece aboneler
Production Producer H..a K..g Sadece aboneler
Production Producer ..x Y...an Sadece aboneler
Görüntü Yönetmeni F...an W...er Sadece aboneler
Editing Şirketi J...an Tr.....lle Sadece aboneler
Grading/Online S...na C....ea Sadece aboneler
Post-production Producer ..s Q...k Sadece aboneler
Sound Engineer G..y Tu....ll Sadece aboneler
Ses S...ie M...an Sadece aboneler
Medya Planlama S...ie J..b Sadece aboneler
5

Lenovo - Liftoff

"Smarter technology for all."

BaşlıkLiftoff
Haftanın
Kampanya Liftoff
Reklamcı Lenovo
Marka Lenovo

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Be inspired by the best creative work from around the world.

İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
Medya Türü Television
Süre
Renkçi B...y G...r Sadece aboneler
Renklendirme ..3 . ..s A....es Sadece aboneler
Prodüksiyon Şirketi ..m .e G...re Sadece aboneler
EDITOR'S PICK
+1

Astrazeneca - The CO2 Inhaler
McCann Health

The first inhaler to reduce pollution and help others breathe at the same time.

BaşlıkThe CO2 Inhaler
Haftanın
Kampanya The CO2 Inhaler
Reklamcı AstraZeneca
Marka Astrazeneca

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Be inspired by the best creative work from around the world.

PostedHaziran 2021
SektörSadece aboneler
Medya Türü Case Study
Süre
Global Chief Creative Officer M..t Ea....od Sadece aboneler
Yaratıcı Yönetmen ..m J...s Sadece aboneler
Yaratıcı Yönetmen St.....ie B...an Sadece aboneler
Grup Yaratıcı Direktörü F...o Ro.....es Sadece aboneler
Grup Yaratıcı Direktörü B...n Wi.....hal Sadece aboneler
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