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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

ASML - Standing on the Shoulders of Giants
Le Pub

LePub Amsterdam debuts its first AI-generated film, a tribute to tech visionaries throughout history.

BaşlıkStanding on the Shoulders of Giants
Haftanın
Kampanya Standing on the Shoulders of Giants
Reklamcı ASML
Marka ASML
İlk Yayınlanma Tarihi 2024 / 1
Sektör IT & Electrical Components
felsefe Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and, of course, Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades. Imagination and engagement are bywords to stimulate the curiosity of the audience, an activity only made possible by technology powered by artificial intelligence. LePub teamed up with director Rune Milton Olsen and his Copenhagen-based post-production company, Chemistry, to bring to life a common vision and use CGI, AI, and a mix of cutting-edge tools and techniques, like text-to-video, depth extrapolation, and stable diffusion. Each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages. A unique approach to the film treatment that has not been seen before, depicting ASML‘s distinct voice. The AI processing was applied to all the frames, building step by step iterations. By reapplying CGI where needed, the sound and music started to be created to accompany the journey. Then was the process of adding texture to the images. This technique went beyond surface-level enhancements, introducing depth and character to every frame. Layering CGI, AI imagery, and optical imperfections, near-invisible nooks and crannies, lens aberrations, dust, and general magic, to create extraordinary visuals not previously seen in generative sequences. The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI, with the total film covering 25,957 frames at 1,000 MB per frame. The trickiest scene was Isaac Newton and his apple among the planets. It took more than 20 attempts to get Newton’s scene right, producing more than 9,800 frames. A tribute to AMSL's incredible journey, designed to inspire its team and create a cinematic masterpiece that embodies the essence of technology, innovation, and curiosity. The film was launched at ASML’s yearly all-employee event on Tuesday, January 30th, and shared through their social channels. The film has also been localized for use in Japan, China, Taiwan, Korea, and Germany.
Medya Türü İnteraktif
Süre
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Global CEO/CCO
Yaratıcı Ajans Başkanı
Chief Strategy and Innovation Officer
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Senior Strategist
Müşteri Direktörü
Senior Account Manager
Ajans Prodüktörü
Yönetmen
Post Prodüksiyon
VFX Supervisor and Finishing Artist
CGI Supervisor
Music Supervisor and Sound Designer
Prodüktör
VFX Artist
VFX Artist
VFX Artist
CGI Artist
CGI Artist
CGI Artist
2

Burger King - Whopper Island

An intriguing activation from Burger King focused on changing the name of a desolate island in the Indian Ocean.

BaşlıkWhopper Island
Haftanın
Kampanya Whopper Island
Reklamcı Restaurant Brands International
Marka Burger King
İlk Yayınlanma Tarihi 2024 / 1
Sektör Retail, Distribution & Restaurants
Medya Türü Case Study
Süre
3

Booba - 6G

French rapper Booba's promo for his new track, 6G, seamlessly combines live-action and surreal VFX! Creative from MYND production.

Başlık6G
Haftanın
Kampanya 6G
Reklamcı Booba
Marka Booba

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Be inspired by the best creative work from around the world.

PostedŞubat 2024
SektörSadece aboneler
Medya Türü Music Video
Süre
Prodüksiyon Şirketi M..D Sadece aboneler
Director F..d .e Po.....rra Sadece aboneler
4

Netflix UK - Iranian Yellow Pages
Snow Films

This captivating promo for Anna Snowball's Netflix documentary "Iranian Yellow Pages" utilizes mixed-mediums to combine human storytelling and motion graphics.

BaşlıkIranian Yellow Pages
Haftanın
Kampanya Iranian Yellow Pages
Reklamcı Netflix, Inc.
Marka Netflix UK

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Be inspired by the best creative work from around the world.

PostedŞubat 2024
SektörSadece aboneler
Medya Türü Web Film
Süre
Director A..a Sn....ll Sadece aboneler
5

DoorDash - All the Ads
Superette (Doordash In-House Studio)

At this year's Super Bowl, DoorDash promised to deliver every (legally possible) item advertised throughout the Big Game to one lucky viewer!

BaşlıkAll the Ads
Haftanın
Kampanya Super Bowl LVIII
Reklamcı DoorDash
Marka DoorDash
İlk Yayınlanma Tarihi 2024 / 2
Sektör Internet Sites (Excluding ISPs) / Apps.
Medya Türü Television
Süre
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