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The best in public interest and CSR communications globally
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The best in public interest and CSR communications globally

Önceki
1

Whisper - The Missing Chapter (Film)
Leo Burnett India

Ranked #7: Undoing the taboo of periods is the first step to emancipate women in India. A fair education and contagious campaign is all we need.

BaşlıkThe Missing Chapter (Film)
BriefWe designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education.
Haftanın
Kampanya The Missing Chapter
Reklamcı Procter & Gamble
Marka Whisper

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PostedKasım 2022
SektörSadece aboneler
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Medya Türü Case Study
CEO and Chief Creative Officer Ra.....ak ..s Sadece aboneler
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Executive Vice President N...t K...r Sadece aboneler
Associate Executive Creative Director G...av K...r Sadece aboneler
Yaratıcı Yönetmen In.....et K...m Sadece aboneler
Reklam Yazarı K....en Va....ia Sadece aboneler
Sr. Art Director R...ja G...ge Sadece aboneler
Brand Services Partner A...ea D...za Sadece aboneler
Brand Services Associate P...i Ba....al Sadece aboneler
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Brand Strategy Director A...li K...th Sadece aboneler
Head of Films department J....sh M..u Sadece aboneler
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Yönetmen Ak....ha S..a Sadece aboneler
Prodüksiyon Şirketi O....ad F...s Sadece aboneler
2

Muskrat Magazine - Missing Matoaka
BBDO Canada

Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.

BaşlıkMissing Matoaka
Haftanın
Kampanya Missing Matoaka
Reklamcı Muskrat Magazine
Marka Muskrat Magazine

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İlk Yayınlanma Tarihi Sadece aboneler
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Music / Sound Design
Prodüksiyon Şirketi F...e Sadece aboneler
Yaratıcı Ajans Başkanı ..x G....do Sadece aboneler
SVP, Executive Creative Director D...k B...s Sadece aboneler
SVP, Integrated Production Be....ce B...gh Sadece aboneler
SVP, Business Director/Brand Reputation R....ca F...an Sadece aboneler
Senior Project Manager Fe....da Ro.....es Sadece aboneler
Sanat Yönetmeni O..a N....va Sadece aboneler
Reklam Yazarı H...ey I....nd Sadece aboneler
VP, Digital Production J...n D..k Sadece aboneler
Executive Story Editor F...o Mo.....ri Sadece aboneler
Screenwriter L...en D....ry Sadece aboneler
Screenwriter C....le Be....in Sadece aboneler
Director and Composer S...e G....en Sadece aboneler
Audio Director O...er W....am Sadece aboneler
Voice Talent Q...n R...ey Sadece aboneler
Voice Talent Jo....ne C....re Sadece aboneler
3

Korean National Police Agency - Knock Knock (Film)
Cheil Worldwide

Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.

BaşlıkKnock Knock (Film)
Haftanın
Kampanya Knock Knock
Reklamcı Korean National Police Agency
Marka Korean National Police Agency

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PostedMart 2023
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Yaratıcı Yönetmen Se.....il H...g Sadece aboneler
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Creative Strategy J...yo ..m Sadece aboneler
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Sanat Yönetmeni Su....ck ..m Sadece aboneler
Global Copywriter H...un J..n Sadece aboneler
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Tasarımcı J....un ..m Sadece aboneler
Tasarımcı S....in ..e Sadece aboneler
Tasarım Şirketi B...ce Cr....ve Sadece aboneler
Prodüksiyon Şirketi Ju.....ng Pr.....ion Sadece aboneler
Prodüksiyon Sorumlusu Ky.....yun ..m Sadece aboneler
Prodüktör Se.....un .o Sadece aboneler
Prodüktör Mi.....ng C..i Sadece aboneler
Kompositör J...n .u Sadece aboneler
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4

Mibanco - The Emancipation Loan
Circus Grey

Ranked #19: To liberate Peruvian women from patriarchal policies and help them achieve financial independence, Mibanco introduced an Emancipation Loan

BaşlıkThe Emancipation Loan
Haftanın
Kampanya The Emancipation Loan
Reklamcı Mibanco
Marka Mibanco

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felsefeSadece aboneler
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Worldwide Chief Creative Officer J...er Ca.....ano Sadece aboneler
President & Chief Creative Officer D...o Me.....cky Sadece aboneler
Chief Executive Officer (CEO) Z...a M....za Sadece aboneler
Yaratıcı Ajans Başkanı C....ie T...os Sadece aboneler
President & Chief Creative Officer J..é L..s R...ra . P....ola Sadece aboneler
Yaratıcı Yönetmen P...o O....ri Sadece aboneler
Reklam Yazarı J..e R...na Sadece aboneler
Sanat Yönetmeni D...el M...o M...oz Sadece aboneler
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Account Director Planning K...m A..n Sadece aboneler
Müşteri Süpervizörü V...a A...ta Ca.....ias Sadece aboneler
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Prodüksiyon Sorumlusu J....ta Ko....ka Sadece aboneler
Prodüksiyon Şirketi C...ca F...s Sadece aboneler
Director of Film Production Mi....le C...is Sadece aboneler
Ses A...to Sadece aboneler
5

Dot Go - Dot Go “object interaction” app
Serviceplan Group

Ranked #33: By connecting an object to an action, Dot Go aims to genuinely improve the life of blind users.

BaşlıkDot Go “object interaction” app
BriefFor blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
Haftanın
Kampanya Dot Go
Reklamcı Dot Incorporation
Marka Dot Go

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EDITOR'S PICK in partnership with
+1

Love, Peace & Mental Health Foundation - Motherhood Sentence - Yellow
X3M Ideas

Ranked #38: Unexpectedly, being a mother somehow becomes a burden rather than a joy. We can’t enslave the mother in the name of love.

BaşlıkMotherhood Sentence - Yellow
Haftanın
Kampanya Motherhood Sentence
Reklamcı Love, Peace & Mental Health Foundation
Marka Love, Peace & Mental Health Foundation

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Deputy Creative Director K....hi U...a Sadece aboneler
Head of Design A....ye O....le Sadece aboneler
Art Director S...el Ol.....emi Sadece aboneler
Art Director Ak....mi Ak....nu Sadece aboneler
Art Director J..l Jef.......bule Sadece aboneler
Copywriter K....hi U...a Sadece aboneler
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Photographer A...lu Sh....la Sadece aboneler
Brand Manager Y...te O....be Sadece aboneler
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Deputy Creative Director Ol....ni Wi....ms Sadece aboneler
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