TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

SPA - Reasons to Love Them

The campaign that encourages to take full responsibility of those who depend on us and love us

BaşlıkReasons to Love Them
Haftanın
Kampanya Reasons to Love Them
Reklamcı Société Protectrice des Animaux
Marka SPA

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PostedHaziran 2022
SektörSadece aboneler
Medya Türü Web Film
Süre
Yaratıcı Ajans Başkanı F....ce Pl.....es Sadece aboneler
Sanat Yönetmeni Ch.....te M....ud Sadece aboneler
Reklam Yazarı P...re Ri....et Sadece aboneler
Head of Strategic Planning L...th P...r Sadece aboneler
Strateji Planlamacı A...ne Ch.....er Sadece aboneler
Prodüksiyon Şirketi .a ..C Sadece aboneler
Head of Post Production La....ce L...ng Sadece aboneler
Editör Ph....pe R..h Sadece aboneler
Editor Assistant E....en D...s Sadece aboneler
2

ASSOCIAÇÃO ABRAÇO - Mario

Yes, people with HIV lead normal lives

BaşlıkMario
Haftanın
Kampanya Normal Life
Reklamcı ASSOCIAÇÃO ABRAÇO
Marka ASSOCIAÇÃO ABRAÇO
İlk Yayınlanma Tarihi
Sektör Disease Awareness, Support Groups & Associations
hikaye To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
felsefe The main mission of the campaign: to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Sorun Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).
Medya Türü Television
Süre
Yaratıcı Ekip
Yaratıcı Ekip
Prodüksiyon Şirketi
Yönetmen
Assistant Director
Görüntü Yönetmeni
Editör
Prodüksiyon Sorumlusu
Executive Director
Production Art Director
Wardrobe
Ses Tasarım Şirketi
Reklam Sorumlusu
Reklam Sorumlusu
3

Mercedes-Benz - Pretty
Team X

A call to stop using pretty body as a way to sell cars.

BaşlıkPretty
Haftanın
Kampanya The Reinvention of Tomorrow
Reklamcı Mercedes-Benz
Marka Mercedes-Benz

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PostedHaziran 2022
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Web Film
Süre
Yaratıcı Ajans Başkanı T....rn Bo.....ate Sadece aboneler
Creative Support R..k F...o Sadece aboneler
Ajans Prodüktörü Y..a B....an Sadece aboneler
Sanat Yönetmeni Na.....ee Kh....im Sadece aboneler
Yaratıcı Yönetmen Ortağı A...p Kh....ng Sadece aboneler
Reklam Yazarı Pa....ng N...u Sadece aboneler
Direktör Si.....at Run.......kul Sadece aboneler
Client Services Director P..a Cho.......ong Sadece aboneler
Agency Editor Kr.....orn Sa.....arn Sadece aboneler
Prodüksiyon Şirketi D...n F...s ... L... Sadece aboneler
4

Corona - This is not a city

Raising awareness on the amount of plastic in the ocean

BaşlıkThis is not a city
Haftanın
Kampanya THIS IS NOT A CITY
Reklamcı Corona
Marka Corona

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PostedHaziran 2022
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Print
Prodüksiyon Şirketi Sa.....ica S...io Sadece aboneler
Chief Executive Officer (CEO) M...el M...id Sadece aboneler
VP Creative V...tor P...o Sadece aboneler
Yaratıcı Yönetmen J...an N...ez Sadece aboneler
Creative Director Fe....do R...er Sadece aboneler
Creative Director H..e R...s Sadece aboneler
Creative Copywriter ..a P...a E....ar Sadece aboneler
Creative Copywriter D...o L...z Sadece aboneler
Sanat Yönetmeni D...el Ci.....es Sadece aboneler
Sanat Yönetmeni Sadece aboneler
5

Circular - Plastic Dinosaur
CarrotComm Limited

Plastic waste is a menace in Bangladesh

BaşlıkPlastic Dinosaur
Haftanın
Kampanya Act To Avoid
Reklamcı Circular
Marka Circular

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Be inspired by the best creative work from around the world.

PostedHaziran 2022
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Print
Chief Operating Officer (COO) R....ul H...an J...b Sadece aboneler
Yaratıcı Yönetmen S...ul A..m Ch.....ry M...l Sadece aboneler
Brand Communications Director T....em Z...a Sadece aboneler
Yaratıcı Yönetmen S....ie A...d Sadece aboneler
Concept and Art Directior A...an H...b H...k Sadece aboneler
Graphic Designer & 3D Artist K..i Sh....to Sadece aboneler
Assistant Manager, Brand Communication Sh....et Sh....or Sadece aboneler
Senior Copywriter A..r ..s Sadece aboneler
Senior Copywriter M....fa M...ha Sadece aboneler
EDITOR'S PICK in partnership with
+1

CDC National Center for Injury Prevention and Control - The Path to Recovery
Brunet-García

The importance of support to overcome the drug addiction

BaşlıkThe Path to Recovery
Haftanın
Kampanya The Path to Recovery
Reklamcı CDC National Center for Injury Prevention and Control
Marka CDC National Center for Injury Prevention and Control

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Be inspired by the best creative work from around the world.

PostedHaziran 2022
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü İnteraktif
Süre
Yaratıcı Yönetmen E....do Sa.....to Sadece aboneler
Yaratıcı Yönetmen A...en M..l Sadece aboneler
Yaratıcı Yönetmen Ortağı C...n B...es Sadece aboneler
Senior Art Director B...ie B...et Sadece aboneler
Senior Art Director M....sa P...ce Sadece aboneler
Sanat Yönetmeni D..i S....ns Sadece aboneler
Junior Art Director J..l Re....te Sadece aboneler
Reklam Yazarı ..e D....co Sadece aboneler
Reklam Yazarı Je.....on R..l Sadece aboneler
Director K...ar V...a Sadece aboneler
Müzik ..e B....ce K..g Sadece aboneler
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