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Best Food Ads of the Month
1
Sargento - The Grilled Cheese Experience
For National Grilled Cheese Day, Sargento partnered with local family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery.
| Başlık | The Grilled Cheese Experience |
| Haftanın | Ogilvy Worldwide |
| Kampanya | South x Midwest: National Grilled Cheese Month |
| Reklamcı | Sargento Foods Inc. |
| Marka | Sargento |
| Posted | Nisan 2024 |
| Sektör | Food |
| hikaye | For National Grilled Cheese Day, Sargento wanted to find a way to bring their Creamery messaging to life (real, natural cheese with added cream for an amazing melt) and make the product the go-to-cheese for grilled cheese sandwiches. Grilled Cheese is a family staple - so Sargento, a 3rd generation family-owned company, headed to Austin and partnered with 3 family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery. The one-day event put the product into the hands (and mouths) of consumers, so they could see and taste the difference for themselves. The content captured at the event will form part of Sargento's month-long National Grilled Cheese Day celebrations. |
| Medya Türü | Web Film |
| Süre |
2
Le Chocolat Des Francais - The Chocolate of French Women 1
TBWA\Paris and Le Chocolat des Français launched an original collection celebrating four exceptional women forgotten by history to mark International Women's Day!
| Başlık | The Chocolate of French Women 1 |
| Haftanın | TBWA\PARIS |
| Kampanya | The Chocolate of French Women |
| Reklamcı | Le Chocolat Des Francais |
| Marka | Le Chocolat Des Francais |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| felsefe | Sadece aboneler |
| Medya Türü | Packaging Design |
| Süre | |
| Ses Prodüksiyonu | \ELSE |
| Reklam Sorumlusu | Pa.....nri M...on Sadece aboneler |
| Reklam Sorumlusu | Ma....eu E....de Sadece aboneler |
| Yaratıcı Ajans Başkanı | Be....in M....al Sadece aboneler |
| Yaratıcı Ajans Başkanı | F....in Cl....ie Sadece aboneler |
| Reklam Yazarı | D...d P...ip Sadece aboneler |
| Sanat Yönetmeni | O....er MU....KI Sadece aboneler |
| Sanat Yönetmeni | P....ne S�.....haut Sadece aboneler |
| Sanat Yönetmeni | Cy....le De....ey Sadece aboneler |
| Teknik Direktör | Gu.....me Ra....el Sadece aboneler |
| Lead Developer | S...ey Bo.....le Sadece aboneler |
| Junior Strategic Planner | A...lie P...re Sadece aboneler |
| Account Lead | C...é L...on Sadece aboneler |
| Müşteri Direktörü | M....ux LA.....ON Sadece aboneler |
| Sound Director | F...y M....is Sadece aboneler |
| Sound Engineer / Sound Designer | Al.....re R....ux Sadece aboneler |
| Animation Production Company | E..y Sadece aboneler |
| Prodüktör | J...e P....LE Sadece aboneler |
| Prodüktör | M...a M....va Sadece aboneler |
| Pre-Production Manager | Ch.....te G....ls Sadece aboneler |
| Head of Studio | Je.....�mi P...in Sadece aboneler |
| Head of Studio | Jo....an Z...t Sadece aboneler |
| Tech | B...o .e L...er Sadece aboneler |
| Tech | P...al L...s Sadece aboneler |
| Illustrator & Director | L...a Co.....lon Sadece aboneler |
| Animasyon | I..s A...s Sadece aboneler |
| Illustrator & Director | C....nt So.....non Sadece aboneler |
| Animasyon | L..a Ch.....une Sadece aboneler |
| Animasyon | L...a Al.....dri Sadece aboneler |
| Animasyon | M....nie G...n Sadece aboneler |
| Illustrator & Director | ..�a BA....IN Sadece aboneler |
3
Lay's - Undercover Commentator
Lay's addresses an important issue that many women face in sports by having a female commentator go undercover with a male-presenting voice in this poignant campaign from AlmapBBDO.
| Başlık | Undercover Commentator |
| Haftanın | AlmapBBDO |
| Kampanya | Undercover Commentator |
| Reklamcı | PepsiCo Inc. |
| Marka | Lay's |
| İlk Yayınlanma Tarihi | 2024 / 4 |
| Sektör | Potato Chips, Crisps & Crackers |
| felsefe | We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine. |
| Medya Türü | Integrated Media/360 Activation |
| Süre | |
| President & CEO | Filipe Bartholomeu |
| Yaratıcı Ajans Başkanı | Luiz Sanches |
| Yaratıcı Ajans Başkanı | Marco Giannelli |
| Yaratıcı Ajans Başkanı | Pernil |
| Yaratıcı Yönetmen | Fernando Duarte |
| Yaratıcı Yönetmen | Henrique Del Lama |
| Yaratıcı Yönetmen | Pedro Corbett |
| Yaratıcı Ekip | Ingryd Cruz |
| Yaratıcı Ekip | Pedro Ximenes |
| Müşteri Temsilcisi | Fernanda Tedde |
| Müşteri Temsilcisi | Tatiana Vidonscky |
| Müşteri Temsilcisi | Marcus Avena |
| Müşteri Temsilcisi | Shedia Marzouk |
| Müşteri Temsilcisi | Gisella Oyola |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Erika Moulin |
| Special Projects Manager | Julian Newman |
| Special Projects Manager | Carol Anjos |
| Special Projects Manager | Júlia Cunha |
| AI Production | Soundthinkers |
| Head of Strategy and Innovation | Paulo Dytz |
| Proje Sorumlusu | Saulo Baumgartner Mosna |
| Developer | Rodrigo Roglio |
| Social Listening | Gustavo Arakawa |
| Approval Client | Simone Simões |
| Approval Client | Daniella Lopes |
| Approval Client | Giovanna Miranda |
| Offline | Adriana Roza |
| Offline | Gabriel Ezequiel |
| Digital Production | Ampfy |
| Radio | Bandeirantes |
| AV Production | Diego Villas Boas |
| AV Production | Charles Nobili |
| Image Production | Compañia |
| Ses Prodüksiyonu | Cabaret |
| Cast | Elaine Trevisan |
| Cast | Ricardo Capriotti |
| Cast | Ulisses Costa |
| Cast | Claudio Zaidan |
| PR Agency | InPress Porter Novelli |
| Müşteri Direktörü | Thais Szpigel |
| Müşteri Temsilcisi | Vivian Fróes |
| Müşteri Temsilcisi | Barbara Crivelaro |
| Müşteri Temsilcisi | Thais Benica |
| Müşteri Temsilcisi | Vinicius Redaelli |
4
Campbell Company of Canada - Campbell’s pAIntings: OOH (3)
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Başlık | Campbell’s pAIntings: OOH (3) |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Campbell’s pAIntings |
| Reklamcı | Campbell's |
| Marka | Campbell Company of Canada |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Outdoor/Out of Home |
| Agency | Zulu Alpha Kilo |
| Prodüksiyon Şirketi | Z....ot Sadece aboneler |
| Ses Tasarım Şirketi | Z....ot Sadece aboneler |
| Studio | Z....ot Sadece aboneler |
| Post | Z....ot Sadece aboneler |
| Public Relations | s..R Sadece aboneler |
| Creative Chairman | ..k M...eh Sadece aboneler |
| Yaratıcı Ajans Başkanı | B...n M...ay Sadece aboneler |
| Yaratıcı Ajans Başkanı | J...y G...er Sadece aboneler |
| Ajans Prodüktörü | ..a St.....ka Sadece aboneler |
| Executive Strategy Director | H....er S...l Sadece aboneler |
| Executive Director | S..n B..l Sadece aboneler |
| Technology | S..n B..l Sadece aboneler |
| Strategy Team | A...ra S....rt .e P..�a Sadece aboneler |
| Yaratıcı Yönetmen Ortağı | M....el Ro....uk Sadece aboneler |
| Sanat Yönetmeni | M....el Ro....uk Sadece aboneler |
| Müşteri Temsilcisi | A...sa G....an Sadece aboneler |
| Post | S...h D...s Sadece aboneler |
| Yaratıcı Yönetmen Ortağı | M...o B...ar Sadece aboneler |
| Reklam Yazarı | M...o B...ar Sadece aboneler |
| Prodüksiyon Asistanı | M..a Lu....ch Sadece aboneler |
| Ajans Prodüktörü | S...en C...k Sadece aboneler |
| Media Team | Ch.....na Fa....er Sadece aboneler |
| Media Team | D...on ..m Sadece aboneler |
| Media Team | V...n ..a Sadece aboneler |
| Online Producer | L..a H...dy Sadece aboneler |
| Post | L..a H...dy Sadece aboneler |
| PR | S...a P....ar Sadece aboneler |
| PR | A...en O�.....livan Sadece aboneler |
| PR | N...ta Sh.....ani Sadece aboneler |
| Editör | O..n Mi....ls Sadece aboneler |
| Mix Engineer | O..n Mi....ls Sadece aboneler |
| Studio Manager | S...ra N..o Sadece aboneler |
| Studio Manager | H...y E....io Sadece aboneler |
| Medya Ajansı | S...k F....ry Sadece aboneler |
5
Cadbury - Dad & Kids
This hilarious spot from VCCP for Cadbury shows just how irresistible their ice cream bars can be!
| Başlık | Dad & Kids |
| Haftanın | VCCP |
| Kampanya | Guaranteed not to last |
| Reklamcı | Mondelez International |
| Marka | Cadbury |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Television |
| Süre | |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
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