TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

SiriusXM - A Life In Sound

Stunning work from Uncommon for SiriusXM that emotes a life through music.

BaşlıkA Life In Sound
Haftanın
Kampanya A Life In Sound
Reklamcı SIRIUSXM
Marka SiriusXM
İlk Yayınlanma Tarihi 2024 / 3
Sektör TV/Radio Programs & Stations
Medya Türü Television
Süre
Prodüksiyon Şirketi
Yönetmen
Founder
Founder
Görüntü Yönetmeni
2

Visit California - The Ultimate Playground

New campaign from Visit California's AOR, The Shipyard, beautifully highlighting all that California has to offer.

BaşlıkThe Ultimate Playground
Haftanın
Kampanya Let’s Play
Reklamcı Visit California
Marka Visit California
PostedMart 2024
Sektör Transport, Travel and Tourism
Medya Türü Television
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Prodüksiyon Sorumlusu
Assistant Producer
EVP
Group Account Director
Müşteri Süpervizörü
Planning Director
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Şirketi Prodüktör
Prodüktör
Fotoğraf / İlustrasyon
Editing Şirketi
Editör
Music Producer
Post Prodüksiyon
CG
Sanat Yönetmeni
ACD
Reklam Yazarı
Müşteri Direktörü
Prodüktör
Music Director
Prodüktör
Audio
3

Campbell Company of Canada - Campbell’s pAIntings

Campbell's builds on Andy Warhol's famous soup cans art to see what today's AI can do with the brand's iconic packaging - with some pretty astonishing results. Creative through Zulu Alpha Kilo in Toronto.

BaşlıkCampbell’s pAIntings
Haftanın
Kampanya Campbell’s pAIntings
Reklamcı Campbell's
Marka Campbell Company of Canada
İlk Yayınlanma Tarihi 2024 / 3
Sektör Food
hikaye Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Medya Türü Television
Süre
Agency
Creative Chairman
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Müşteri Temsilcisi
Executive Director
Technology
Strategy Team
Ajans Prodüktörü
Ajans Prodüktörü
Medya Ajansı
Media Team
Media Team
Media Team
Post
Prodüksiyon Şirketi
Post
Post
Online Producer
Ses Tasarım Şirketi
Studio
Prodüksiyon Asistanı
Executive Strategy Director
Public Relations
PR
PR
PR
Editör
Mix Engineer
Studio Manager
Studio Manager
4

Decathlon - Ready to Play?

The UK's AMV BBDO partners with Wolff Olins on a 360 integrated rebrand for sports brand Decathlon, reframing the company's position as 'Ready to Play'.

BaşlıkReady to Play?
Haftanın
Kampanya Ready to Play?
Reklamcı Decathlon
Marka Decathlon
İlk Yayınlanma Tarihi 2024 / 3
Sektör Leisure & Sport Equipment
felsefe Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience. Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences. With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon from a French retailer to a future-fit global sports brand. Move people through the wonders of sport With the Sports category changing rapidly in line with consumer trends, the question at the centre of the strategic approach was: what role does sport play in our lives? Insights showed that people's love for sport is not tied into the winning, but in the enjoyment and wellness it brings. This led to the development of a new purpose for the organisation: ‘to move people through the wonders of sport’, with the entire brand strategy anchored around the idea of wonder. Wonder as the promise of amplifying all the emotions of sport; enjoyment, connection, adventure. Celebrating movement, participation and progress. An invitation for people to play their way, on their terms. The new Decathlon brand platform is rooted in its new positioning ‘make sport yours’; enabling everyone to embrace sport on their own terms and live happier, healthier lives. Breaking away from the category’s traditional focus on perfection and injecting a sense of play and enjoyment back into sport. Design for Wonder The Wolff Olins team streamlined a portfolio of 85 brands into one unified brand: Decathlon. This supported the design of a desirable, expressive visual identity that positions Decathlon as a maker, not just a retailer. This included revitalising the iconic blue, celebrating the iconic, heritage wordmark and introducing the new brand icon: L’Orbit. L’Orbit is an expression of the brand’s purpose; conveying movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities. It will now feature prominently on all products, from play to pro, signalling a new narrative for sport. The wider identity system is designed to work effortlessly across all channels. A new voice, art direction, motion, iconography is brought together with a bespoke typeface: Decathlon Sans. Inspired by the iconic Avant Garde wordmark of the 1970s, Decathlon Sans is both expressive and technical in its details and design, making it impactful wherever it is met. A motion system brings the Orbit to life, working across animated type, imagery, layouts and cinematography with a signature orbital movement. The approach to art direction aims to redefine sport, with a focus on emotion and authenticity as well as showcasing a spectrum of narratives that embrace the diversity of ages, abilities and sports that makes Decathlon unique. Ready to Play? To launch the new Decathlon brand to the world, Wolff Olins’ sister creative agency AMV BBDO has developed a campaign centred on the concept of play. At the heart of the creative work lies a profound human insight: regardless of age, skill or sport, the joy of play lives in every single one of us. Decathlon invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon simply asks, "Ready to Play?". This bold question serves as an invitation and rallying cry to experience the sheer delight of movement and spontaneity, fostering a deeper connection between individuals and the world of sports. The integrated campaign will launch with a hero 60-second film directed by Hector Dockrill, through Magna Studios. The film mixes original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. The out of home campaign, featuring stills shot by Tom Sloan, also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media. A full 360-campaign, it will first air during Decathlon’s official launch event in Paris and across its global markets on 12th March, and broadcast across 70 markets throughout the month.
Medya Türü Television
Süre
Post Prodüksiyon
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Creative Director, Copywriter
Creative Director/ art director
Creative Director/ art director
Social Creative
Planning Team
Planning Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Ajans Prodüktörü
Ajans Prodüktörü
Agency Assistant Producer
Tasarımcı
Tasarımcı
Prodüksiyon Şirketi
Yönetmen
Prodüktör
Ses Post Prodüksiyon
Prodüksiyon Şirketi
Yönetmen
Prodüktör
Fotoğrafçı
Photographer's Agent
Retouching
5

Molson Coors - See My Name

Aligning with IWD, Molson Coors, celebrates women's hockey players by making their names visible on game-day team shirts.

BaşlıkSee My Name
Haftanın
Kampanya See My Name
Reklamcı Molson Breweries
Marka Molson Coors
İlk Yayınlanma Tarihi 2024 / 3
Sektör Beers, Ciders, Lagers
Medya Türü Web Film
Süre
Marketing Director
Yaratıcı Yönetmen
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