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The week's Top5 marketing campaigns
1
The Guardian - Not For Sale
Excellent new campaign for The Guardian in the UK that reinforces the newspaper's independence. Creative from Lucky Generals.
| Başlık | Not For Sale |
| Haftanın | Lucky Generals |
| Kampanya | Not for sale |
| Reklamcı | The Guardian |
| Marka | The Guardian |
| Posted | Eylül 2023 |
| Sektör | Advertising & Communication |
| Medya Türü | Television & Cinema |
| Süre | |
| Medya Ajansı | PHD |
| Editör | Armen Harootun |
| Post | No. 8 |
| Grade | No. 8 |
| Renkçi | Alex Gregory |
| Ses | No. 8 |
| Sound Engineer | James Benn |
| Sound Engineer | George Castle |
| Kompositör | James William Blades |
| Production Agency | Smuggler |
| Prodüktör | Andrew Rawson |
| Yönetmen | Rubberband |
| Görüntü Yönetmeni | Patrick Golan |
2
Every Man Jack - Them Beardles
Calling all Beardles! Got the beard blues? Entertaining new work from men's grooming brand Every Man Jack.
| Başlık | Them Beardles |
| Haftanın | Party Land |
| Kampanya | Them Beardles |
| Reklamcı | Every Man Jack |
| Marka | Every Man Jack |
| Posted | Eylül 2023 |
| Sektör | Hygiene & Personal Care Products |
| Medya Türü | Television |
| Süre |
3
Doritos - Doritos Dippers: The Gratest Cheese Pull
Doritos goes big in a world record attempt for the longest cheese pull, involving a helicopter, a massive pile of nachos, hot melty cheese and a seriously giant Dorito Dipper!
| Başlık | Doritos Dippers: The Gratest Cheese Pull |
| Haftanın | VCCP |
| Kampanya | Doritos Dippers |
| Reklamcı | Frito-Lay |
| Marka | Doritos |
| İlk Yayınlanma Tarihi | |
| Sektör | Food |
| hikaye | Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency Good Relations, global production studio Girl&Bear and VCCP Prague. Doritos Dippers are designed to be thicker and crunchier* - so they don’t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos - cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt. Doritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain’s favourite cheese, Cheddar Gorge. Specially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world’s highest ever cheese pull. Cheese pulls have become a viral trend on TikTok, with cheese pull videos receiving over 1.5 billion views to date. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft). |
| Medya Türü | Television |
| Süre |
4
iPhone 15 - Get him back!
New 'shot on iPhone' work for the 15 Pro features singer-songwriter and actress Olivia Rodrigo and her latest track, 'Get him back'!
| Başlık | Get him back! |
| Haftanın | TBWA\Media Arts Lab |
| Kampanya | Get him back! |
| Reklamcı | Apple |
| Marka | iPhone 15 |
| İlk Yayınlanma Tarihi | |
| Sektör | Mobile Telephones & tablets |
| Medya Türü | Web Film |
| Süre | |
| film müziği | Get It Back! |
| MUSIC Artist | Olivia Rodrigo |
| Yönetmen | Jack Begert |
| Görüntü Yönetmeni | Xiao Liu |
5
GE - Beautiful Law
Inspiring and thoughtful film from GE through BBDO that references energy and the first law of thermodynamics.
| Başlık | Beautiful Law |
| Haftanın | BBDO New York |
| Kampanya | Beautiful Law |
| Reklamcı | General Electric Company |
| Marka | GE |
| Posted | Eylül 2023 |
| Sektör | Energy & Water Authorities, Utilities |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Anonymous Content |
| Chief Marketing Officer (CMO) | Linda Boff |
| Marketing Director | Nadia Malik |
| Yönetmen | Frédéric Planchon |
| Prodüktör | Ena Nicole Abadjian |
| Prodüktör | Paul Ure |
| Prodüksiyon Şirketi | Stillking Films |
| Yönetici Direktör | Matthew Stillman |
| Prodüktör | Michal Škop |
