| Başlık | Bird |
| Başlık (ana dil) | Oiseau (anglais) |
| Haftanın | BETC Paris |
| Kampanya | Designed for you - Roche Bobois |
| Reklamcı | Roche Bobois |
| Marka | Roche Bobois |
| İlk Yayınlanma Tarihi | 2008 / 9 |
| Sektör | Home Furniture |
| Slogan | Designed for you |
| Slogan (ana dil) | Conçu pour vous |
| hikaye | The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves. |
| hikaye (ana dil) | L’espace, blanc comme une page vierge, accueille le meuble en lui donnant toute sa vibration et lui sert d’écrin pour laisser fonctionner l’imagination du consommateur-spectateur : les meubles sont démesurés et symbolisent l’objet de désir absolu des différents animaux mis en scène. |
| felsefe | The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers |
| felsefe (ana dil) | L’agence a fait le pari de réaffirmer le caractère unique d’un meuble Roche Bobois qui se trouve être avant tout une oeuvre de créateur |
| Sorun | Roche Bobois is paving the way for a new vision of upmarket furniture |
| Sorun (ana dil) | Roche Bobois pose les jalons d’une nouvelle vision du mobilier haut de gamme. |
| Medya Türü | |
| Market | France |
| Prodüksiyon Şirketi | Rita Productions |
| Fotoğrafçı | Grégoire Alexandre |
| Sanat İşleri Satın Alma Sorumlusu | Isabelle Mocq Orain |
| Sanat Yönetmeni | Agnès Cavard |
| Reklam Yazarı | Valérie Chidlovsky |
| Yaratıcı Yönetmen | Antoine Choque |
| Reklam Sorumlusu | Eric Amourdedieu |
| Reklam Sorumlusu | Hervé Huttmann |
| Müşteri Temsilcisi | Valérie Albou |
| Müşteri Temsilcisi | Marie Giard |
| Müşteri Temsilcisi | Anne-Laure Salson |