Insights from David&Goliath

'Built for football families' By Tim Nudd  Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night Football on NBC. The dad in the spot does… Daha fazla oku

by Karl Greenberg, September 16, 2015, 3:24 PM  Kia is launching new U.S. ads for the 2015 Kia Optima. The effort positions the car as an aspirational vehicle for Millennials, while associating it with the enduring, young-American urge to hit the road, except not Jack Kerouac style, but in … Daha fazla oku

SurveyFor our Mid-year Report Card, SHOOT surveyed varied creative, production and post artisans and execs to gain their observations and assessments of 2015 thus far. Many also shared their views on what may be in store the rest of this year and beyond. SHOOT posed the following questions: … Daha fazla oku

By Ronald R. Urbach on July 23, 2015 Posted in Advertising, Digital, Marketing  Sometimes it seems like the advertising industry is nothing but a land of Goliath’s – Goliath’s that are bent on marrying or eating one another.                                                                   … Daha fazla oku

Tanya Dua @tanyadua July 17, 2015  Emojis bring the world together. So, on the occasion of International Emoji Day today, we decided to render some more agencies as emojis. Laundry Service may have inspired the first round, but a lot of other agencies — from FCB to Mullen — sportingly submit… Daha fazla oku