| Başlık | Helmet has always been a good idea |
| Brief | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city, according to the World Economic Forum. The city has over 675,000 bicycles and just 120,000 cars - meaning bikes outnumber cars by more than five-to-one - with almost one third (29%) of all journeys across Copenhagen made by bike.One problem, helmets have never become as popular as cycling itself - around 45 % of casualties in Copenhagen met their end on a bike and 50% of Danish adults still fail to put on a helmet when biking. To combat this, Danish Road Safety Council launched a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
| Haftanın | &Co. / NoA |
| Kampanya | Helmet has always been a good idea |
| Reklamcı | Danish Road Safety Council |
| Marka | Danish Road Safety Council |
| İlk Yayınlanma Tarihi | 2021 / 6 |
| Sektör | Road Safety |
| hikaye | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
| Medya Türü | İnteraktif |
| Süre | |
| Post Prodüksiyon | Copenhagen VFX |
| Yaratıcı Yönetmen | Thomas Hoffmann |
| Sanat Yönetmeni | Ole Hoffmann |
| Sanat Yönetmeni | Kristoffer Winther Sørensen |
| Reklam Yazarı | Kristian Eilertsen |
| Görüntü Yönetmeni | Kasper Wind |
| Yaratıcı Ekip | Ole Hoffmann |
| Yaratıcı Ekip | Kristian Eilersten |
| Yaratıcı Ekip | Kristoffer Winther Sorensen |
| Ajans Prodüktörü | Filippa Borg von Bülow |
| Prodüksiyon Şirketi | NEWLAND |
| Yönetmen | Tore Frandsen |
| Editör | Jacob Schulsinger |
| Lead VFX | Christian Sjostedt |
| Renkçi | Michael Balle |
| Audio | Kevin Koch |
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