| Başlık | Review Hacking |
| Haftanın | DDB Paris |
| Kampanya | Review Hacking |
| Reklamcı | Volkswagen Group |
| Marka | Skoda |
| Posted | Haziran 2023 |
| Sektör | Cars |
| felsefe | In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA. |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Antoine Weil |
| Reklam Sorumlusu | Marie-Charlotte Bosvieux |
| Reklam Sorumlusu | Céline Hahn |
| Reklam Sorumlusu | Marc Salaud |
| Agency | TRACK DDB° |
| Yaratıcı Ajans Başkanı | Alexander Kalchev |
| Yaratıcı Yönetmen | Benjamin Dessagne |
| Yaratıcı Yönetmen | stephane santana |
| Account Management | Vincent Leorat |
| Account Management | Coralie Bouillier |
| Account Management | Paul Pieuchot |
| Head of Social Media | Pierre Guengant |
| Social Media Manager | Edouard Frapier |
| Community Manager | Maxime Yeh |