| Başlık | Gauze |
| Haftanın | Amazon Advertising |
| Kampanya | Colors Between the Colors |
| Reklamcı | Canon Inc. |
| Marka | Canon |
| Posted | Mart 2004 |
| Sektör | Photocopiers |
| felsefe | We found a way to raise the bar: in fact it's the subtle, textured, fragile hues that confound the graphically inclined, and are the true test of excellence. Working with Canon's global agency, Dentsu, we introduced the colors between the colors. And created a whole new standard for Canon to own, reversing their share decline. |
| Sorun | Every competitor was touting the reddest reds and truest blues, and quality was becoming a commodity eroding Canon's market dominance. |
| Medya Türü | Magazine |
| Market | United States |