Wayne Arnold Appointed Chair of The Marketing Society Southeast Asia

MullenLowe Profero co-founder and Global CEO Wayne Arnold has been appointed as chair of The Marketing Society of South East Asia, following the announcement of its expansion into Singapore and Hong Kong.

Wayne will chair the society representing some of the most influential senior marketers in the region, including the newly appointed steering committee comprising of:

·Terri Seow, Head of Marketing, BBC Global News Limited

· Rachael Bell, Head of Marketing, SEA, BT Global Services

· Kiook Jeoung, Head of Corporate Global Partner Marketing, Cisco Systems

· Gary Lim, Director, Johnson & Johnson

· Christian Oversohl, Managing Director Asia Pacific / Senior Vice President, Sapient Nitro

· Frederique Covington, International Marketing Director, Twitter

The Marketing Society, South East Asia will officially launch on Thursday October 2 with a unique event featuring Lord David Puttnam being interviewed by BBC World News chief business correspondent Linda Yueh, at The Indocafe in Singapore.

Since co-founding MullenLowe Profero in London in 1998 Wayne relocated to Singapore in 2013, making him one of the first global agency heads in the region. Since then MullenLowe Profero has expanded significantly adding a new offices in Hong Kong and Chengdu to its existing network, and celebrated a number of high profile client wins including global luxury retail outlet DFS.

Mr Arnold said he was honoured to be representing such a high profile organisation in the region: “Working with the Marketing Society and so many outstanding talents offers us all the opportunity to create an amazing platform for senior marketers,” he said.

“We want to create a forum to offer senior marketers, especially on the client side, the ability to be inspired, debate and share business challenges whilst getting to know like minded people in our industry across the region,” he added.

Gemma Greaves, global managing director of The Marketing Society added Wayne was the perfect choice to lead the South East Asia agenda and realise their global ambitions.

“With his commitment and great connections we will undoubtedly have a vibrant network of senior marketers in the region. It’s an exciting time for The Marketing Society globally, ” she said.

Members of The Marketing Society Asia will benefit from exclusive world-class events with inspiring speakers, an opportunity to share ideas, challenges and best practices through connections with peers across all industries. They will also be able to participate in professional development and a well-established Awards programme, which has been setting the standard of marketing excellence in the UK for the last 29 years. A dedicated category for Asia will showcase best practice within the region.

This article was first published on lbbonline.com.

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