Contact Information


London EC1Y 1AT
telefon: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

telefon: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

telefon: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

telefon: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Bulunan yer: 1981

Çalışan: 6400

Ödüller: 778

Yaratıcı Çalışma: 274

Müşteriler: 53

temel yetkinlikler: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Bulunan yer: 1981

Çalışan: 6400

Ödüller: 778

Yaratıcı Çalışma: 274

Müşteriler: 53

MullenLowe Group


London EC1Y 1AT
telefon: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

telefon: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

telefon: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

telefon: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Detective Sarge Is Back

Special Detective “Sarge” is back in Budget Directs latest campaign instalment created with 303 MullenLowe, Sydney.

Titled ‘Cocoon’, the TVC sees Sarge and his sidekick Jacs investigating a couple who are stuck in the webbing of a gigantic spider. Of course, what really captures Sarge’s interest is why they have “stuck” with the same old, high priced insurer for so long.

The campaign continues the ‘Insurance Solved’ positioning for Budget Direct.

Says Jonathan Kerr, CMO, Budget Direct: “It’s a mystery why all insurance provider decisions are not based simply on the combination of Product, Service and Price. Much like Sarge, we encourage people to do the math and not be distracted by novelties and distraction marketing propositions.

“We feel our latest ad brings that ‘Why?’ question to life, in our typically entertaining, unusual but relatable way.”

The spot was created by 303 MullenLowe and shot by Danny Kleinman through Rattling Stick / Goodoil Films and photographed by Mat Baker through Louis & Co.

Says Nick Cleaver, CEO, 303 MullenLowe: “We’re immensely proud of the work we do with Budget Direct. This latest example is true to the campaign, in that it’s entertaining and engaging, builds the brand and drives sales. A wonderful example of the business benefits of long term thinking and consistency of positioning!”

The creative will run across TV, Cinema, Online, Outdoor/Indoor Display and Radio channels, with TV kicking off this Sunday, 29th September.

Find out more about Budget Direct here: https://www.budgetdirect.com.au/.

Credits:

Budget Direct
Chief Marketing Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty

303 MullenLowe
Executive Creative Director – Gary McCreadie
Creative Director/ Art Director – Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie

Production Company – Goodoil Films / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – alt.vfx
VFX Supervisor – Jay Hawkins
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Music Composer – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer –Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO

This article was originally published on Campaign Brief

The post Detective Sarge Is Back appeared first on MullenLowe Group.