| Başlık | See The Person, Not The Sight Loss |
| Haftanın | T&Pm |
| Kampanya | See the person |
| Reklamcı | Royal National Institute of Blind people (RNIB) |
| Marka | RNIB |
| İlk Yayınlanma Tarihi | 2022 / 10 |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
| Medya Türü | İnteraktif |
| Süre | |
| film müziği | Videotape by Thom Yorke |
| Ses Post Prodüksiyon | GCRS London |
| Medya Ajansı | Wavemaker UK |
| Yaratıcı Ekip | Adam Jackson |
| Yaratıcı Ekip | Ted Price |
| Ses Post Prodüksiyon | Molly Butcher |
| Ses Post Prodüksiyon | Munzie Thind |
| Prodüksiyon Şirketi | You Are Here |
| Yönetmen | Jesse Lewis-Reece |
| Aktör | Eli London |
| Yaratıcı Yönetmen | Toby Allen |
| Reklam Sorumlusu | Martin Wingfield |
| Editing Şirketi | The Quarry |