| Başlık | Substitute Workers |
| Haftanın | J. Walter Thompson Lima |
| Kampanya | Substitute Workers |
| Reklamcı | Laive S. A. |
| Marka | Laive |
| İlk Yayınlanma Tarihi | 2018 / 7 |
| Sektör | Other Milk Desserts |
| Slogan | Substitute Workers |
| hikaye | After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team? |
| felsefe | In Laive, we live more |
| Sorun | A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years. |
| Sonuç | +700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team |
| Medya Türü | Case Study |
| Süre | |
| film müziği | Sin Anestesia Studio |
| Yaratıcı Ajans Başkanı | Diego Livachoff |
| CEO | Nestor Ferreyro |
| Yaratıcı Yönetmen Ortağı | Eduardo Meza |
| Reklam Yazarı | Luis Felipe Rios |
| Sanat Yönetmeni | Fernando Guerra |
| Production Director | Monica Torres |
| Account Director | Lorena García |
| Senior Film Editor | Daniel Ayllon |
| Junior Film Editor | Macarena Sturmo |
| Film Director | Javi Altholz |