| hikaye | Ahead of Sony Pictures' summer blockbuster, Spider-Man: Homecoming, comparethemarket.com has launched a new multi-million pound, above the line campaign featuring Aleksandr and Sergei. Following the successes of previous film partnerships including Batman V Superman and Star Wars, comparethemarket.com has teamed up with VCCP and Sony Pictures Releasing UK on a 30 second advert. The new advert for Spider-Man: Homecoming is supported by a 360-marketing campaign, working with lead agencies VCCP Blue and VCCP Me, and is the first-time audiences will see meerkats, Aleksandr and Sergei, immersed into the film’s world, with the ad set in the Marvel Cinematic Universe. The TVC was directed by Dave Scanlon and produced by Steven Riley and Patrick Duguid at Passion Pictures, with additional visual effects executed by Method Studios, who also worked on the Spider-Man: Homecoming film. |