| Başlık | Lotto: Chippy |
| Haftanın | VCCP |
| Kampanya | Will you be next? |
| Reklamcı | Allwyn |
| Marka | Allwyn National Lottery |
| İlk Yayınlanma Tarihi | 2024 / 1 |
| Sektör | Others |
| hikaye | Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. Focusing on the most loved millionaire maker game, Lotto, the campaign builds anticipation and asks viewers to guess who could be the latest millionaire winner. It also officially kicks off Allwyn’s new marketing strategy, which focuses on attracting new players and showcasing The National Lottery’s individual product brands. Created in collaboration with integrated creative agency, VCCP London, with media planning and buying managed by Hearts & Science, the campaign centres around a series of films, directed by Ed Rosie through Girl&Bear Studios, set in everyday locations – including the ‘Chippy’, ‘Cinema’ and ‘Newsagent’. These encourage audiences to play along and guess who the winners are in these familiar settings. The campaign reminds players that, on average, Lotto creates two millionaires every week and the gamification element of the ads captures the fun of play. In each spot, the camera pans around a busy room speculating on who could be the winner in the scene before revealing the new millionaire. The games are played out in each deliverable from six-second social to traditional TVC, with each scene filmed multiple times to keep people guessing. |
| Medya Türü | Television |
| Süre | |
| Advertising Agency | VCCP |
| Head of Marketing | Anna McInally |
| Yaratıcı Ekip | Anna McInally |
| Brand Manager | Jayna Bacchus |
| Yaratıcı Yönetmen | Darren Bailes |
| Chief Strategy Officer | Michael Lee |
| Yaratıcı Yönetmen | Simon Connor |
| Yaratıcı Ekip | Daniel Glover |
| Yaratıcı Ekip | James |
| Yaratıcı Ekip | Elias Torres |
| Yaratıcı Ekip | Miles Carter |
| Yaratıcı Ekip | Sophie Knox |
| Yönetici Direktör | Hannah Fitz-Gerald |
| Yönetici Direktör | Gerald Parel |
| Group Planning Director | Charlie Gavshon-Kirkbride |
| Group Planning Director | Charlie Kirkbride |
| Planning Director | Shannon Singh |
| Agency TV Producer | Chiara Trecchi |
| Prodüksiyon Şirketi | Rhet Bear |
| Prodüksiyon Şirketi | Girl&Bear |
| Yönetmen | Ed Rosie |
| Senior Editor | Syd Harvey |
| Prodüksiyon Sorumlusu | Andy Leahy |
| Prodüktör | Suki Fraser |
| Post | Rhet Bear |
| Post | Jason Wallis @ Electric Theatre Collective |
| Post | Girl&Bear |
| Prodüksiyon Şirketi | Jason Wallis @ Electric Theatre Collective |
| Post Prodüksiyon | Vanessa Troop |
| Audio Post | Factory Studios |
| Audio Post | Jungle |
| Prodüksiyon Şirketi | Factory Studios |
| Prodüksiyon Şirketi | Jungle |
| Music Supervision | Native Music |
| Chief Strategy Officer | Simon Carr |
| Yönetici Direktör | Rachel Peace |
| Commercial Communication | Lucy Buckley |
| Brand Marketing Director | Steve Parkinson |
| Senior Brand Manager | Karen Page |
| PR Senior Account Director | Izi Hutchinson |
| Müşteri Temsilcisi | Jasmine Khaliq |
| Integrated Creative Director | Diana Turchi |
| Integrated Creative Director | Jonny Powell |
| Creative / Production | Doris Tydeman |
| Online Editior | Ashley Sykes |
| Online Editior | Tom James |
| Renkçi | Connor Coolbear |
| Sound Engineer | Jack Hallett |
| Sound Engineer | Sean Mahoney |
| Sound Engineer | Stuart Allen-Hynd |
| Kompositör | Frederick John Ashworth |
| Media Buying Agency/Media Planner | Heart & Science |
| Chief Executive Officer (CEO) | Garrett O’Reilly |
| Managing Partner | Rebecca Burke |
| Investment Director | Tom Cornell |
| Chief Digital Officer | Laura Smith-Collins |
| Client Partner | Jonathon Price |
| Client Director | Benjamin Rutherford |
| Communications Planning | Tessa LeGassick |
| Communications Planning Director | George Viner-Price |
| Activation Planner | Phil Bowman |