Insights from Mekanism

Independent advertising agency Mekanism has been acquired by Plus Company, a private equity-backed marketing holding company based in Quebec. Daha fazla oku

Shop snags AOR duties for Quaker brands, Weber Grills, Betway, and GoodRX. Daha fazla oku

The 2016 Best Places to Work list is a joint effort of Advertising Age and Best Companies Group. The latter is dedicated to establishing programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. Companies from across the United State… Daha fazla oku

Eastman Chemical Company is making use of the latest technology to introduce its own latest technology -- avra, an ultra-thin fiber that can be woven into unprecedentedly breathable, silky fabric that could be a breakthrough development in athletic apparel.The "Never Before" campaign develop… Daha fazla oku

Ben & Jerry's is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests.The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. This… Daha fazla oku