| Başlık | Hand Ambassador |
| Haftanın | Ogilvy India |
| Kampanya | Hand Ambassador |
| Reklamcı | ITC |
| Marka | Savlon |
| İlk Yayınlanma Tarihi | 2023 / 3 |
| Sektör | Hygiene & Personal Care Products |
| felsefe | In a unique move, Savlon Swasth India Mission unveiled the World's first 'Hand Ambassador' with one of the greatest cricketers of all time, Sachin Tendulkar. Globally revered for his immense contribution to the cricketing world, the Master Blaster, has inspired generations with the many firsts in cricketing history. Now, in yet another first, he lends his priceless hands to a special cause – as a Hand Ambassador to inspire billions to practice proper handwashing. ITC's Savlon Swasth India Mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives. Preventable infections create a huge economic burden on our country and regular handwashing is one of the simplest, most effective ways to stop the spread of diseases. With Sachin Tendulkar as the First Ever Hand Ambassador, Savlon Swasth India Mission goes even further in its journey to develop the culture of hand hygiene for a healthier nation. Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar's Hand as their chief protagonist - bringing the importance of hand hygiene to everyone's notice and reminding people in his inimitable style, to remember to wash their hands. |
| Medya Türü | Branded Content |
| Süre | |
| Aktör | Sachin Tendulkar |